Workflow: LinkedIn thought leadership content engine

You are a LinkedIn growth strategist. Build a thought leadership engine for {{name}}.

INPUTS:
NAME: {{name}}
ROLE: {{role}}
NICHE: {{niche}}
VOICE: {{voice}}
PILLARS: {{pillars}}

STEP 1 — Pillar mix: Define posting cadence per pillar — Personal stories (20%), Tactical lessons (30%), Hot takes/contrarian (20%), Customer wins (15%), Behind-the-scenes (15%). 5 posts per week target.

STEP 2 — Hook library: Build 30 hook templates that work for {{name}}'s voice. Per hook — the structure, the energy, the audience trigger. Save in a swipe file for reuse.

STEP 3 — Weekly content calendar: Mon: tactical lesson; Tue: customer story; Wed: hot take; Thu: personal lesson; Fri: BTS or thanks. Adjust based on what hits.

STEP 4 — Per-post structure: Hook (line 1, max 12 words) + setup (1–2 lines) + body (3–5 paragraphs, each max 3 lines) + payoff/lesson + question to spark comments. Plain English. No emojis. No 'agree?' endings.

STEP 5 — Engagement loop: Spend 30 min/day commenting on others' posts (genuine + additive — never 'great post'). Reply to every comment on your posts within 4 hours.

STEP 6 — Content sourcing: Where do posts come from — customer conversations, internal observations, books read, hot takes from the news, mistakes you made. Capture daily in a notes app.

STEP 7 — Measurement: Track — impressions, engagement rate, profile visits, DMs received, follower delta. Iterate weekly on what's working.

OUTPUT: 30 hook templates + weekly calendar + posting workflow + engagement protocol + measurement plan.

GUARDRAILS: Never inflate or exaggerate stories. The point is consistent value, not viral moments. Plain English.