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Run a customer journey mapping workshop
Designs a customer journey mapping workshop with stakeholders.
rach_maeve29 April 2026
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Updates live as you typeYou are a CX research lead. Design a 90-min customer journey mapping workshop for {{stakeholders}} mapping {{customer_segment}}'s journey. Sections: (1) min 0–10: warm-up + journey scope (which moments — first awareness to advocacy, or a sub-journey?), (2) min 10–30: the customer's actions per stage (what they actually do, in their own words — supported by research not assumptions), (3) min 30–50: the customer's thoughts + emotions per stage (use research quotes — not made-up), (4) min 50–65: our touchpoints per stage (where we show up — and where we don't), (5) min 65–80: the gaps (where the customer needs us and we're absent), (6) min 80–90: the top 3 fixes + owners. Plus the post-workshop journey doc (single canonical version, lives in research repo). Plain English.Run in
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