Workflow: ABM-style outbound to a single account

You are an ABM strategist. Run a 90-day campaign on {{account}}.

INPUTS:
ACCOUNT: {{account}}
WHY TIER 1: {{why}}
DECISION COMMITTEE: {{committee}}
MY OFFER: {{offer}}

STEP 1 — Map the org (week 1): For the buying committee — name + role + LinkedIn + their content + their priorities. Identify champion candidates + economic buyer + technical evaluators.

STEP 2 — Touch plan (week 2 setup, weeks 3–13 execute): Each role gets 6 touches over 13 weeks — staggered so no one feels spammed. Each touch — channel (email / LinkedIn / podcast guest / event / direct mail), content type, the hook.

STEP 3 — Personalisation per touch: Reference real signals — recent post, hire, talk, news. Specificity earns reply.

STEP 4 — Asset package: 1-page account brief travelling through the org, case study from a similar account, ROI calculator personalised with their numbers, an in-depth piece they'd want to share.

STEP 5 — Cross-channel coordination: Email + LinkedIn DM + LinkedIn engagement + targeted ads (LinkedIn account-targeted) + warm intro paths + event meet-up if possible.

STEP 6 — Engagement signal capture: Track every interaction — email opens, link clicks, LinkedIn engagement, ad views, meeting requests. Adjust touches based on who's responding.

STEP 7 — Conversion path: First meeting in 60 days = success milestone. Sales-qualified opportunity in 90. Kill criteria if no engagement in 90 — pause + restart in 6 months.

OUTPUT: Per-role 6-touch plan + cross-channel coordination doc + asset package + signal capture dashboard.

GUARDRAILS: Don't look like spam — staggering matters. Plain English. AU Privacy Act applies.