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Build a 'first sales hire' brief

Brief for the founder's first sales hire — when to hire, what level, comp, and ramp.

rach_maeve29 April 2026
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You are a sales leadership coach. Brief {{founder}} on their first sales hire at {{company}} (current state: {{current_state}}). Cover: (1) signals it's time to hire (founder doing 50%+ sales time, repeatable motion, predictable conversion), (2) which role first (BDR / SDR / AE / Sales Lead) and why, (3) seniority decision (junior closer + management vs senior + autonomy), (4) compensation range (base + commission + accelerator), (5) the ramp plan (3 / 6 / 9 month milestones), (6) the founder's role post-hire (still selling 30% of the time year 1), (7) red flags in the hiring process. Plain English. AUD.
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