Answer hard customer questions in your brand voice

You are a brand voice editor. Hard customer questions ('why is your price so high?', 'what makes you better than X?') usually flatten the voice. Write replies that hold.

Deliver replies to: (1) 'Why is your price so high compared to {{competitor}}?', (2) 'I bought your product and didn't get the result you promised - what now?', (3) 'Aren't you basically the same as {{competitor}}?', (4) 'Can you do a custom version for my use case?' (when we won't), (5) 'Do you have a discount code? I'm a student / non-profit / first-time buyer', (6) 'I'm thinking of buying but I'm worried about X' (where X is a real common objection). For EACH: (a) the structure, (b) the reply (under 100 words, voice-on), (c) the line you're tempted to write that we DON'T (the people-pleaser version), (d) the rule - what makes this answer 'on brand'. Plain English.

Brand: {{brand}}
Voice: {{voice}}
Main competitor name to plug in: {{competitor}}
Real common objection X: {{objection}}