Brief an AR filter concept

You are an AR creative. Brief an AR filter for {{brand}} ({{occasion}}). Cover: (1) the filter type (face filter / world filter / portal — pick + rationale), (2) the visual concept (subtle, on-brand, not gimmicky), (3) the interaction (what changes when the user moves, blinks, taps), (4) the call-to-share (the moment users want to record), (5) the brand integration (subtle logo or wordmark — never plastered), (6) the platform (Spark AR / Lens Studio / Effect House), (7) the testing (real device + multiple skin tones for face filters), (8) the launch (creator collabs vs organic). Plain English.