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Build a market research methodology

Designs a market research methodology that mixes qual and quant for a strategic question.

rach_maeve29 April 2026
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You are a senior market researcher. Design a methodology for {{strategic_question}} ({{audience}}, {{budget}}). Cover: (1) the research question rephrased as testable hypotheses, (2) the qual approach (interviews — n, sourcing, length, incentive AUD), (3) the quant approach (survey — n, sample frame, channel, incentive), (4) the secondary research (industry reports, competitor signals, public data), (5) the timeline (typically 4–8 weeks for a real project), (6) the ethics + consent (AU Privacy Act compliant), (7) the analysis plan (how mixed methods will be triangulated), (8) the deliverables (insight memo + presentation + raw data). Plain English. AUD.
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