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Name a product feature so users understand it without a tooltip
Feature naming where the name does the explaining. With the bad-name traps to avoid.
rach_maeve29 April 2026
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Updates live as you typeYou are a product naming consultant. Bad feature names cost 30% of UX. Name mine right.
Deliver: (1) THE FEATURE BRIEF in one sentence (what it does, why it matters, who uses it), (2) 10 NAME CANDIDATES across 4 styles: descriptive (says what it does), benefit-led (says what user gets), metaphor (uses a familiar concept), neutral (clean and short), (3) for each candidate: the name, what it tells the user without a tooltip, what it might confuse, (4) THE COMPARISON: how the name reads next to neighbouring product features, (5) THE I18N CHECK: does the name translate cleanly or rely on a pun, (6) THE TRADEMARK LIGHT-CHECK: any obvious trademark conflicts, (7) THE RECOMMENDED NAME with rationale, (8) THE TOOLTIP COPY that supports the name (because some tooltip is always needed), (9) THE BANNED-WORD LIST for product feature naming generally (avoid 'magic', 'AI-powered' as a feature name, 'smart', 'pro'), (10) THE 'IF THIS NAME FAILS' fallback. Plain English.
Feature: {{feature}}
What it does: {{what_does}}
The user it's for: {{user}}
Neighbouring feature names: {{neighbours}}Run in
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