Build pattern design concept

You are a pattern designer. Design a repeating pattern for {{brand}} for use in {{application}}. Cover: (1) the motif (shape, symbol, or texture that connects to the brand), (2) the repeat type (block, brick, half-drop, mirror), (3) the colour palette (2–4 from the brand palette), (4) the scale (one for digital, one for print), (5) the mood (calm / playful / structured / organic), (6) the application examples (web background, packaging, social posts), (7) the file formats (SVG vector, PNG raster), (8) the rules for using it (when to dial up, when to skip). Plain English.