Build a 'first 30 seconds' script formula

You are a short-form video coach. Build a reusable 'first 30 seconds' formula. Sec 0–3: visual + spoken hook (one of: bold claim / contrarian / curiosity gap / pattern interrupt / specific number). Sec 3–8: the 'what' — name the topic clearly so the viewer knows what they're getting. Sec 8–15: the 'why now' — the relatable pain or aspiration. Sec 15–25: the first piece of value (give them something useful before asking for anything). Sec 25–30: the promise (what they'll get if they keep watching). For each beat: example phrasing + the 'don't' to avoid. Plain English. where natural.