Build a brand mood board brief

You are a creative director. Brief a designer to build a mood board for {{project}} ({{brand}}). Cover: (1) the feeling in 3 adjectives (and 3 adjectives we explicitly reject), (2) the visual references (brands, magazines, films, photographers, illustrators that share the energy — name them), (3) the colour direction (hex anchors + the feeling each evokes), (4) the typography references (named typefaces or visual feel), (5) the texture + materiality (matte / glossy / paper / film grain), (6) the imagery (photography / illustration / mixed), (7) the 'not this' list (what would feel wrong), (8) the deliverable (Figma board, 12–16 references, with one-line caption per). Plain English.