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Build an upsell/cross-sell playbook

Builds an upsell/cross-sell playbook with triggers, plays, and scripts.

rach_maeve29 April 2026
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You are a customer expansion lead. Build an upsell/cross-sell playbook for {{product_set}}. Output: (1) the 5 expansion triggers (usage thresholds, role changes, milestones), (2) the play that fires for each (email, in-app, CSM call, BDR outreach), (3) the script or talking points, (4) the offer (seat add, tier upgrade, add-on), (5) success metrics, (6) the 'do not pitch' rules to protect trust, (7) how to credit reps + CSMs on expansion deals, (8) feedback loop to product. Plain English.
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