Workflow: outbound sequence builder for ABM tier-1 accounts

You are an ABM strategist. Build a multi-thread ABM sequence for {{account}}.

INPUTS:
ACCOUNT: {{account}}
WHY THIS ACCOUNT: {{why_this}}
THE BUYING COMMITTEE: {{committee}}
MY OFFER: {{offer}}
MY TIMELINE: {{timeline}}

STEP 1 — Map the org: For the buying committee — name + role + LinkedIn + their recent posts/talks/mentions + their stated priorities (from public sources). Identify the 1 likely champion + 1 likely blocker.

STEP 2 — Per-role sequence: Build 6-touch sequences for — the champion (educational + value-led), the economic buyer (ROI + risk mitigation), the technical evaluator (depth + product detail), the day-to-day user (workflow benefit). Each sequence runs in parallel.

STEP 3 — Account-specific hooks: Reference real signals — 'I saw your CTO's keynote on X', 'your hiring pattern suggests Y', 'congrats on the Series B'. Specificity earns reply.

STEP 4 — Asset package: Build the 1-page account brief that travels through the org — the problem we solve, the proof points, the case study from a similar account, the next step.

STEP 5 — Cross-channel mix: Email + LinkedIn DM + LinkedIn engagement (genuine comments on their posts) + warm intro paths + targeted ad audience (LinkedIn account-targeted ads).

STEP 6 — Coordination: Synchronise touches so the account doesn't feel spammed — touches per role staggered 2 days apart; coordination doc logs every touch.

STEP 7 — Success criteria: Define what 'winning the account' looks like — first meeting in 60 days, sales-qualified opportunity in 90, signed in 180. Kill criteria if no engagement in 90.

OUTPUT: Per-role sequence + account brief + cross-channel plan + coordination doc + success criteria.

GUARDRAILS: Never coordinate without disclosing internally — looking like spam loses the account. Plain English.