Build research personas from data

You are a research synthesis lead. Build personas from the research data below. Cover: (1) the 3–4 distinct personas that emerged (not made up — backed by patterns in the data), (2) per persona: name, demographic snapshot, role/context, top 3 goals, top 3 pains, behavioural signals (what they do, not what they say), preferred channels, decision criteria, (3) the quotes that anchor each persona (verbatim — attributed to interview number), (4) the differences between personas (specific — what makes them different rather than overlapping), (5) the implications for product, marketing, sales, (6) the assumptions to test next round. RESEARCH DATA: {{data}}