Course / programme description for a landing page

Write a landing page description for a coaching programme or course.

Programme name: {{name}}
Who it's for (specific): {{who_for}}
Duration + format: {{format}}
The 3 outcomes someone should walk away with: {{outcomes}}
What's included (sessions, materials, community, etc): {{included}}
Price + payment options: {{price}}
One piece of social proof (testimonial, stat, success story line): {{proof}}

Write a landing page block, 200-280 words, in this structure:

- **Hero line** (under 12 words): the promise / what changes
- **Sub-hero** (1-2 sentences): the audience + the why-now
- **Three outcomes block:** 'By the end you'll [outcome 1]. You'll [outcome 2]. You'll [outcome 3].'
- **What's included** (clean list)
- **Who it's for / not for** (this builds trust — say who it's NOT for)
- **Investment** (price + payment options)
- **Proof** (the testimonial or stat, 1-2 lines)
- **Final line** (CTA-adjacent, e.g. 'Doors close [date]. Book a discovery call [link].')

AU spelling. No 'transform your life'. No 'unlock your potential'. Specific outcomes only.