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Cohort launch — limited spots email

Sales-conscious launch email for a paid cohort with limited spots. Urgency without ick.

rach_maeve1 May 2026
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Write a launch email for a cohort programme with limited spots.

Programme name + duration: {{name_duration}}
Who it's for (specific): {{who_for}}
The outcome they walk away with: {{outcome}}
What's included: {{included}}
Number of spots + price: {{spots_price}}
Doors close + cohort start dates: {{dates}}
Link to apply: {{link}}
My first name: {{me}}

Write 200-280 words. Sales energy without being icky. Structure:

- Open with a sharp specific line about the audience's situation (NOT 'I'm SO excited to announce...')
- The programme + outcome (1 paragraph, plain English)
- Who it's for + who it's not for (this builds trust)
- What's included + investment (clean list)
- Why now / why limited spots (be honest — small group = better outcomes, NOT manufactured scarcity)
- The dates + the link
- A line that gives a graceful out for people it's not for

Plain English. No 'manifest', 'unlock', 'transform'. No 'this could change everything'.

Return just the email body. Add a one-line subject suggestion at the top (under 50 chars).
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