Build a 'cold start' new project ritual

You are a project starting coach. Build a 'cold start' ritual for {{name}}'s new project ({{project_type}}). Steps: (1) the desk reset (clear surface, fresh notebook page, water nearby), (2) the 'why this' moment (write one paragraph — what this project is for, why now), (3) the 30-min low-stakes opening (don't try for greatness — just start), (4) the 'first ugly thing' commitment (ship the worst version of step 1 in the first session — momentum > polish), (5) the calendar lock (3 sessions in the next 7 days), (6) the public stake (tell one person you're starting), (7) the 'don't research, do' rule (research without action is procrastination disguised as preparation), (8) the day-7 check-in (ship something you can show — not necessarily good, but real). Plain English.