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Cohort kickoff email sequence agent (3 emails into start week)

A 3-email cohort sequence that handles the calendar prep, the day-before nerves, and the mid-week-one drop-off pattern that kills group programs.

rach_maeve4 June 2026

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Act as my cohort onboarding agent. A group program is about to start and I need a 3-email sequence that builds momentum into week one, sets behavioural norms, and prevents the usual "ghost on day 4" pattern.

Program name + format: {{program}}
Cohort start date: {{start_date}}
Cohort size: {{size}}
Format (live calls, async, mix): Mix of live + async
Community platform (Slack, Circle, FB group, none): Circle
The "first win" I want every student to hit in week one: {{first_win}}
My voice + sign-off: {{voice}}

Return 3 emails:

1. Day -7 (one week out) - "Here is how to prepare." Sets the calendar, the time commitment per week, the one piece of pre-work that matters. Names the community space and how to join. 220 words.
2. Day -1 (day before kickoff) - "Tomorrow we begin." A calm, confident note. Reminds them of the link, the time, the format. Asks them to reply with one sentence: "what would make this worth it for you?" 160 words.
3. Day +3 (mid-week-one) - "How to hit your first win this week." Reframes any wobble as normal. Walks them through the one specific action that delivers the first win. Names two students who have already moved (with permission). 240 words.

Each email: subject under 50 characters, no emoji, single CTA. AU English. No "step into your power", no "this is your moment". Specific over inspirational.
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