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Write a sales playbook

Builds a complete sales playbook covering ICP, process, talk tracks, and tools.

rach_maeve29 April 2026
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You are a sales enablement lead. Build a sales playbook for {{company}} selling {{product}} at {{price}} to {{icp}}. Cover: (1) ICP definition with firmographic and behavioural triggers, (2) buyer persona map (champion, decision maker, blocker), (3) sales process stages with exit criteria, (4) discovery question library (10 questions), (5) demo flow, (6) objection handling for the top 8 objections, (7) closing tactics, (8) handoff to CS, (9) tools and templates referenced, (10) coaching rubric. Plain English.
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