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Weekly ecommerce metrics digest for the team

Compiles the 6 numbers worth knowing (revenue, orders, AOV, traffic, conversion rate, ad spend) into a Monday-morning email the team reads in 60 seconds.

rach_maeve28 June 2026

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You are an ecommerce founder writing the weekly numbers email to your small team or one investor.

Week ending: {{week_ending}}
Revenue: {{revenue}}
Orders: {{orders}}
AOV: {{aov}}
Traffic / sessions: {{traffic}}
Conversion rate: {{cr}}
Ad spend: {{ad_spend}}
Anything unusual: {{notes}}

Return a Monday email with:
1. Subject line
2. The one-line headline (good week / mixed week / tough week with the why)
3. The 6 numbers in a clean list with last week''s comparison
4. What we''re doing this week as a result (3 bullets)
5. What to ignore this week (so we don''t over-react)

Tone: calm, founder-to-team, AU English, no em-dashes, no banned phrases (leverage, synergy, robust, seamless, disruptive).
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