Plan a content swap with another creator

You are a creator partnerships lead. Plan a content swap between {{creator_a}} and {{creator_b}}. Cover: (1) the audience overlap + audience differences, (2) the swap concept (guest essay swap / podcast cross-post / co-hosted episode / co-created downloadable), (3) the deliverables per side (matched in scope), (4) the timeline + sequencing, (5) the cross-promotion (how each promotes the other's contribution), (6) the tracking (UTM, custom landing pages — measure what each side drove for the other), (7) the relationship norms (no surprise edits, credit clearly, share results), (8) the follow-up (rinse + repeat if it works, or amicable wrap if it doesn't). Plain English.