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Workflow: stakeholder map for any major decision

Maps stakeholders for a major decision + the per-stakeholder engagement plan.

rach_maeve29 April 2026
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You are a strategic communications lead. Map stakeholders for {{decision}}.

INPUTS:
DECISION: {{decision}}
KEY STAKEHOLDERS: {{stakeholders}}
DESIRED OUTCOME: {{outcome}}

STEP 1 — Per stakeholder, score on — power (how much influence they have on the decision) + interest (how much they care about it). Plot on the 2x2.

STEP 2 — Quadrant strategy: High power + high interest = manage closely (deep engagement); High power + low interest = keep satisfied (occasional updates); Low power + high interest = keep informed (regular updates); Low power + low interest = monitor (minimal engagement).

STEP 3 — Per-stakeholder context: What do they care about, what's their stake, what are their concerns, what's their style (analytical, relational, hierarchical, fast).

STEP 4 — Per-stakeholder ask: What do you specifically want from them — sponsor, supporter, neutral, not-blocker, informed. Realistic.

STEP 5 — Per-stakeholder approach: The conversation — what to lead with, what to address, what to avoid.

STEP 6 — Sequence: Who to engage first, second, third. Often — engage allies first to build coalition, then engage the swing voters, then engage the resisters.

STEP 7 — Per-engagement message: 1-page brief per stakeholder. Why this matters to them. The ask. Their objection + your response.

STEP 8 — Track: Per stakeholder — current position vs desired position + the next conversation due.

OUTPUT: 2x2 map + per-stakeholder context + ask + approach + engagement sequence + tracker.

GUARDRAILS: Don't manipulate — earn buy-in by addressing real concerns. Plain English.
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