The Library
Browse Every Prompt
Filter by platform, role, function or prompt type. Save the ones you want, copy them straight into your favourite AI tool.
AI platformAll platforms
Job roleAll roles
FunctionAll functions
Prompt typeAll types
Build a spreadsheet formula from plain English
Plain-English description in, paste-ready spreadsheet formula out — Excel or Google Sheets dialect. Includes the "when it breaks" caveats most AI prompts skip.
Build an assignment rubric (3-5 criteria)
Observable-behaviour assignment rubric in table form. No "good" or "well" — every level is described in countable, specific terms. Includes a feedback template + sample comments.
Build a Make.com scenario from a plain-English flow
Take a plain-English flow, get a step-by-step Make.com scenario plan with the exact modules, mappings, and error-handler placement.
Chiro / wellness clinic AI automation offer — build the pitch
Build a $1-2.5k/month AI offer for chiro and wellness clinics — intake, booking, reactivation, progress check-ins, plus a 7-day plan to land your first client. Adapted from @digitallauraanderson.
Dental clinic AI automation offer — build the pitch
Build a $1.5-3k/month AI automation offer for dental offices — patient retention, treatment follow-ups, insurance handling, and a cold outreach script that gets replies. Adapted from @digitallauraanderson.
HVAC / home services AI automation offer — build the pitch
Build a $1.5-3k/month AI automation offer for HVAC and home services — missed call text-back, lead response, estimate follow-ups, review requests. Adapted from @digitallauraanderson.
Build a niche-specific AI automation offer (any vertical)
Pick any niche — accountants, lawyers, real estate, gyms, restaurants, anything — and this builds a complete AI automation agency offer for that vertical. Universal version of the niche-specific templates.
Med spa AI automation offer — build the pitch
Build a $2-3k/month AI automation offer for med spas — booking, no-show recovery, reactivation, and a 5-day plan to land your first client. Adapted from @digitallauraanderson.
Build a 'how to ask better questions' guide
Drafts a guide for asking better questions in interviews, meetings, or research.
Build a 'how I run my week' template
Drafts a personal weekly operating system covering rituals, blocks, and reviews.
Build a Zettelkasten note
Drafts a single Zettelkasten-style atomic note from a source idea.
Build a 'voice check' protocol
Provides a protocol for checking whether a piece sounds like the writer (or like ChatGPT).
Build a 'how I take notes' system doc
Drafts a personal note-taking system doc covering capture, processing, retrieval, and review.
Build a daily writing ritual
Designs a daily writing ritual that compounds without burning the writer out.
Build a 'final polish' checklist
Provides a final-polish checklist for the last pass before publishing or sending.
Write a 'sub-stack to build in 30 days' plan
Plans the launch of a Substack newsletter from $0 to first 100 subscribers in 30 days.
Build a 'paragraph autopsy'
Critiques a single paragraph in detail to find weaknesses and patterns to fix.
Build a content style guide for AI use
Drafts a style guide for using AI in content production while keeping a human voice.
Build a 'review what I wrote 6 months ago' protocol
Provides a protocol for revisiting your past writing to learn what you got right and wrong.
Build a 'first draft' template
Provides a reusable first-draft template that gets words on the page fast.
Build a 'second draft' protocol
Provides a reusable protocol for the second-draft pass after a messy first draft.
Build a writer's block diagnostic
Diagnoses the type of writer's block you have and offers the matching unblock protocol.
Build a 'wrote myself out of a corner' protocol
Provides a protocol for when you've written yourself into a corner and don't know where to go.
Build a content calendar for an essay newsletter
Plans 12 weeks of essays for a newsletter with themes, drafts, and publication dates.
Build a content repurposing matrix
Maps a single piece of content into formats for every channel without dumping the same thing everywhere.
Build a 'reading the room' framework
Provides a framework for reading the energy of a meeting, group, or conversation in real time.
Build a 'recover from burnout' plan
Drafts a personal plan for recovering from burnout with rest, ritual, and gradual re-engagement.
Build a 'before quitting my job' checklist
Drafts a personal checklist of things to do before resigning from a corporate job.
Build a flashcard set
Generates a flashcard deck for spaced-repetition study of a topic.
Build a 'how to study' guide
Drafts a study guide for a topic covering what to learn, in what order, and how to test yourself.
Build an onboarding curriculum
Drafts a 90-day onboarding curriculum for a new role with skills, ramp, and assessments.
Build an annotated bibliography
Drafts an annotated bibliography with summary and critical note for each source.
Build a case study (for teaching)
Drafts a teaching case study with context, decision point, and discussion questions.
Build a coaching question library
Builds a library of 30 powerful coaching questions for 1:1 conversations.
Build a discussion question set
Generates 10 discussion questions to spark deep conversation in a class or book club.
Build a workshop facilitation guide
Drafts a facilitation guide for a workshop with timing, prompts, and group dynamics.
Build a course outline
Outlines a multi-module online course with learning outcomes, modules, and assessments.
Build a quiz
Builds a quiz with multiple-choice, short-answer, and applied questions to test understanding.
Build a 'getting unstuck' protocol
Drafts a protocol for what to do when stuck on a task or decision.
Build a 'no meeting day' protection script
Drafts the language to protect deep-work blocks against meeting requests.
Build a personal CRM template
Drafts a personal CRM template for tracking relationships and touchpoints with people who matter.
Build an AI prompting framework
Drafts a reusable AI prompting framework that improves output quality on any task.
Build a 1:1 prep template (with manager)
Drafts a prep template for your weekly 1:1 with a manager that drives action and growth.
Build an executive summary of a long doc
Drafts a one-page executive summary of a long document for a busy decision-maker.
Build an industry briefing
Drafts an industry briefing covering structure, players, dynamics, and trends.
Build a gratitude journal template
Drafts a daily gratitude journal template that goes beyond shallow listing.
Build an annual review for myself
Drafts a structured annual review covering wins, lessons, identity shifts, and next year.
Build a note-taking system
Designs a personal note-taking system covering capture, processing, and retrieval.
Build a 'no list' (things to stop doing)
Drafts a personal 'no list' — the things to stop doing to make room for what matters.
Build personal OKRs
Drafts personal OKRs for the quarter aligned to a yearly theme.
Build a deep work block plan
Plans a 90-minute deep work block with prep, execution, and shutdown.
Build a to-do list from a brain dump
Converts a stream-of-consciousness brain dump into a clean, prioritised to-do list.
Build a quarterly personal plan
Drafts a quarterly personal plan with focus areas, milestones, and rituals.
Build a literature review
Drafts a structured literature review on a topic for an essay, paper, or business case.
Build an inbox zero ritual
Designs a daily inbox triage ritual that gets to zero in 30 minutes.
Build a meeting reduction plan
Plans a 30-day meeting reduction sprint with cancel, shorten, and async swaps.
Build a reading list
Curates a focused reading list of 12 books on a topic with a recommended sequence.
Build a topic primer
Drafts a topic primer that gives a non-expert enough context to participate in a conversation.
Build a learning plan
Plans a 90-day learning plan to build a new skill with milestones and projects.
Build a content style guide
Drafts a content style guide that any writer or AI can apply to keep voice consistent.
Build a writing brief
Drafts a brief for a freelance writer that gives them everything they need to deliver well.
Build a 'research stakeholder map'
Maps research stakeholders to engage them at the right depth.
Build a 'research as risk reduction' framing
Reframes research as risk reduction to leadership — the language that resonates.
Build a 'research playbook' for solo founders
Drafts a lightweight research playbook for solo founders without research budget.
Build a 'research culture audit'
Audits a company's research culture across processes, behaviours, and impact.
Build a 'research op book' for a small team
Drafts a lightweight research operations book for a small team without dedicated researcher.
Build a 'research-ready' product team
Builds a product team's capability to do their own lightweight research.
Build a 'research presentation in 10 slides'
Builds the 10-slide research presentation that earns decisions, not just nods.
Build a 'researcher's first 90 days' plan
Plans the first 90 days for a new researcher joining a company.
Build a 'how to be useful in customer interviews' guide for non-researchers
Trains non-researchers (PMs, founders, designers) to run useful customer interviews.
Build a 'research output sharing' rhythm
Designs the rhythm of how research findings flow through the company.
Build a 'quick research request' triage
Triages quick ad-hoc research questions to give fast answers without ceremony.
Build a research insights newsletter
Drafts a weekly research insights newsletter for the team.
Build a 'data ethics' policy
Drafts a data ethics policy covering use, sharing, and bias.
Build a research ethics checklist (industry)
Provides an ethics checklist for industry research projects (non-academic).
Build a 'metric ownership' framework
Assigns clear ownership for every important metric — who's accountable for it.
Build a 'one number you stare at' practice
Picks the single number a team stares at every day — to focus action.
Build a 'data review meeting' for a team
Designs a recurring data review meeting for an individual team.
Build a 'research-as-a-service' offering
Designs a productised research offering for clients — packaged, repeatable, profitable.
Build a 'dashboard request triage'
Triages dashboard requests from stakeholders to prevent dashboard sprawl.
Build an 'evidence-based decision' template
Drafts a template for any major decision that requires showing the evidence.
Build a 'research insights to OKRs' protocol
Translates a quarter of research insights into the org's next-quarter OKRs.
Build a research methodology training
Designs a 4-module training to upskill non-researchers on research methodology basics.
Build a 'session replay analysis'
Analyses session replays to surface UX issues users won't report.
Build a 'post-launch learning' framework
Plans the research to run after a launch to learn what to refine.
Build a 'support ticket research' analysis
Mines a support ticket corpus for product + content insights.
Build a 'sales call recording analysis'
Analyses a corpus of sales call recordings to surface buyer signals + objection patterns.
Build a 'how to keep research participants happy' guide
Provides a guide for keeping research participants engaged + willing to come back.
Build a 'what counts as evidence' framework
Defines a strength-of-evidence ladder for research findings.
Build a 'survey vs interview' decision framework
Decides between survey + interview research for a specific question.
Build a 'red team' for a hypothesis
Red-teams a hypothesis or strategy by attacking the assumptions before commitment.
Build a 'how to write a research insight' style guide
Drafts a style guide for writing research insights so they're clear, specific, and actionable.
Build a 'Senior Researcher' interview kit
Drafts the interview kit for hiring a senior researcher.
Build a 'how to read a chart' guide
Drafts a guide on reading charts critically — don't be fooled by misleading visualisations.
Build a 'how to be a great research participant'
Drafts a guide for being a research participant — getting more out of the experience for both sides.
Build a 'review mining' analysis
Mines public app + product reviews to extract insights for product + competitive use.
Build a 'feedback loop closure' practice
Practices closing the loop with customers + team after research.
Build a 'researcher career ladder'
Designs a career ladder for researchers from junior to staff/principal.
Build a research synthesis from many sources
Synthesises research findings from many sources into a single canonical view.
Build a 'metric definitions diff' protocol
Catches when metric definitions silently drift over time and breaks comparisons.
Build a 'data democratisation' program
Plans a program to spread data literacy + access across the company.
Build a 'researcher as facilitator' framework
Trains researchers to facilitate decisions rather than just deliver findings.
Build a 'how to brief a research agency' template
Drafts a brief for an external research agency that gets the right output without scope creep.
Build an 'AB test results to action' protocol
Converts an A/B test result into a deployment + learning action plan.
Build an experimentation playbook
Drafts an experimentation playbook covering ideation, design, run, learn.
Build a 'how to brief AI for research synthesis' template
Drafts a template for briefing AI to help synthesise research data without losing nuance.
Build a 'cancellation reason coding' system
Designs a system for coding + analysing cancellation reasons over time.
Build a 'vibe check' research method
Designs a fast-and-cheap weekly 'vibe check' to capture customer sentiment without full research.
Build a 'pre-launch research check'
Provides a checklist of research to run before launching a major product or campaign.
Build a 'churned customer interview'
Designs an interview script for customers who recently cancelled — get the real why.
Build a 'why didn't you buy' interview
Designs an interview script for prospects who didn't convert — what stopped them.
Build an 'experiment ideas backlog' format
Drafts a format for collecting + prioritising experiment ideas across the team.
Build a 'customer interview to insight' workflow
Streamlines the workflow from raw interview to shippable insight.
Build a 'research repository entry per study' template
Drafts a template for a single study entry in a research repository.
Build a 'research as a habit' practice
Builds an individual practice of weekly research habits for any role.
Build a 'research findings sales enablement'
Translates research findings into sales enablement assets.
Build a 'before commissioning research' checklist
Provides a pre-commission checklist for any new research request.
Build a 'qualitative coding' protocol
Designs a coding protocol for qualitative data with consistency across coders.
Build a 'is this number weird' check
Provides a quick check for whether a metric is anomalous before acting on it.
Build a 'data trust' building protocol
Plans how a data team builds trust with stakeholders over time.
Build an MVP research plan
Plans the minimum viable research before launching an MVP.
Build a 'what we know vs don't know' brief
Drafts an epistemic brief separating known facts from open questions on a topic.
Build a tech trend research brief
Drafts a research brief on an emerging tech trend with adoption signals + implications.
Build an EU AI Act readiness check
Checks whether AI features fall under the EU AI Act and what compliance requires.
Build an industry research brief
Drafts a research brief on an industry — structure, players, dynamics, trends.
Build a 'fact-check' protocol
Drafts a fact-check protocol for journalism, research, or marketing content.
Build a research summary in 3 levels
Summarises a research paper or report at 3 progressively detailed levels.
Build a source credibility evaluation
Evaluates the credibility of a source (article, study, expert) for use in research.
Build a literature search strategy
Designs a literature search strategy for a research question or topic deep dive.
Build a competitive intelligence brief
Drafts a competitive intelligence brief on a single competitor with structured analysis.
Build a cookieless attribution model
Designs an attribution model that works without third-party cookies.
Build a 'research impact' tracking system
Tracks the impact of research on product + business decisions to justify investment.
Build a privacy-friendly analytics setup
Sets up analytics that respects privacy + reduces consent fatigue.
Build a 'research-led' product decision protocol
Designs a protocol where major product decisions trace back to specific research signals.
Build a Fair Work compliance check (AU employer)
Audits an AU employer for Fair Work Act + entitlements compliance.
Build a BAS lodgement checklist (AU)
Drafts a quarterly BAS lodgement checklist for AU small business.
Build an AU GST registration check
Checks whether a business needs to register for GST under AU rules.
Build a research news monitoring system
Sets up a system for monitoring research + news in a specific field without drowning.
Build a 'data > opinion' culture protocol
Designs a protocol for shifting from opinion-driven to data-informed decisions.
Build a 'unmoderated usability test' design
Designs an unmoderated remote usability test that scales without losing depth.
Build a research participants panel
Sets up a recruited research panel for fast access to participants.
Build a Critical Infrastructure Act compliance check (AU)
Checks whether a business is captured by AU SOCI Act + what compliance requires.
Build a research consent + briefing email
Drafts the pre-session email confirming research consent + practical details.
Build a 'how to write a research email request' template
Drafts a template for emailing potential research participants for interviews or surveys.
Build a 'state of the field' research synthesis
Synthesises the state of a field across multiple sources for a non-expert audience.
Build a prediction registry
Sets up a prediction registry — log + track your predictions to learn from them.
Build a 'why was I wrong' protocol
Provides a protocol for examining a wrong prediction or belief to learn from it.
Build an employment contract review (AU)
Reviews an AU employment contract for fairness + Fair Work compliance before signing.
Build an annotated bibliography
Drafts an annotated bibliography with summary + critical note per source.
Build a citation in APA / Chicago / Vancouver
Generates a citation in the requested style for any source.
Build a 'common research mistakes' guide
Drafts a guide for non-researchers on the 10 most common research mistakes to avoid.
Build a critical thinking framework for analysing claims
Provides a framework for evaluating claims (in research, marketing, or media) for credibility.
Build a contract review framework
Provides a framework for non-lawyers reviewing customer + vendor contracts.
Build a 'thank you for participating' email
Drafts a thank-you email after a research session that strengthens the relationship.
Build a 'research vs product feedback' triage
Distinguishes research-worthy questions from feature requests that should just go to the backlog.
Build an ABN registration check (AU)
Determines whether a business activity needs an ABN and walks through registration.
Build a tree test for IA
Designs a tree test to validate information architecture decisions.
Build an 'is research worth it' check
Provides a check for whether a research project is worth running before commissioning.
Build a 'first click' test
Designs a first-click test to validate the discoverability of UI elements.
Build a research transcription + analysis workflow
Sets up a workflow for transcribing + analysing research interview recordings.
Build a 'voice of customer' Slack channel
Sets up a recurring 'voice of customer' Slack channel that keeps the team close to users.
Build a research op cadence
Plans a quarterly research operations cadence — what runs when.
Build a regulatory horizon scan
Plans a regulatory horizon scan for an industry — what's coming + when.
Build a 'before research' stakeholder alignment
Aligns stakeholders before kicking off research so findings get acted on.
Build a 'research roadmap' for a quarter
Plans a research roadmap for a quarter — which studies, when, and why.
Build an ASIC compliance calendar (AU)
Drafts an annual ASIC compliance calendar for AU Pty Ltd companies.
Build a 'records of processing' (ROPA) doc
Drafts a Records of Processing Activities document required by GDPR Art 30 (and best practice in AU).
Build an AUSTRAC AML/CTF compliance check
Checks whether a business needs to comply with AUSTRAC AML/CTF rules.
Build a restraint of trade clause check (AU)
Reviews a restraint of trade (non-compete) clause for AU enforceability.
Build a 'good enough' research methodology
Picks the lightest research method that answers the question with enough confidence.
Build a workers compensation insurance check (AU)
Checks workers comp obligations for an AU employer.
Build a research meeting facilitation guide
Guides facilitation of a 'research findings → decision' meeting with stakeholders.
Build an AI ethics policy
Drafts an AI ethics policy covering responsible use, transparency, and oversight.
Build a Spam Act 2003 compliance check
Audits email + SMS marketing for AU Spam Act 2003 compliance.
Build an Acceptable Use Policy (AUP)
Drafts an AUP that defines what users can + can't do with the product.
Build an ISO 27001 readiness plan
Plans the path to ISO 27001 certification for an SMB.
Build a SOC 2 readiness plan
Plans the path to SOC 2 Type I and Type II for a startup.
Build a Notifiable Data Breaches (NDB) plan
Drafts a breach notification plan compliant with the AU NDB scheme.
Build a Data Subject Access Request (DSAR) process
Drafts a process for handling subject access requests (right to data + right to delete).
Build a data retention policy
Drafts a data retention policy with per-category retention periods and deletion mechanisms.
Build a Data Processing Agreement (DPA)
Drafts a Data Processing Agreement for B2B customers that meets GDPR + AU expectations.
Build a cookie policy
Drafts a cookie policy with categories, controls, and AU + EU compliance.
Build Terms of Service (AU SaaS)
Drafts Terms of Service for an AU SaaS that's clear, fair, and legally sound.
Build a Modern Slavery Statement (AU)
Drafts a Modern Slavery Statement under the AU Modern Slavery Act 2018.
Build a research consent + ethics doc (AU)
Drafts a research consent + ethics doc compliant with AU Privacy Act for participant research.
Build an AI model card
Documents an AI model with use cases, limitations, and ethics — the model card.
Build a vendor DPA review checklist
Drafts a checklist for reviewing a vendor's Data Processing Agreement.
Build a vendor security review checklist
Drafts a vendor security review checklist for evaluating third-party SaaS suppliers.
Build an EDA (exploratory data analysis) plan
Plans an exploratory data analysis on a new dataset before forming hypotheses.
Build a steel-manning protocol
Provides a protocol for steel-manning an argument before critiquing it.
Build a 'how to read a research report' guide
Provides a guide for stakeholders on how to read a research report critically.
Build a 'how to write a survey question' guide
Drafts a guide for writing survey questions that don't bias the responses.
Build a research insight memo
Drafts a research insight memo — one page, one insight, one recommendation.
Build a 'discovery vs validation' research framework
Distinguishes discovery research (open-ended) from validation research (test a hypothesis).
Build a 'how to brief a research request' template
Drafts a template for non-researchers to brief a research request well.
Build a 'data product' brief
Briefs a data product (dashboard, model, dataset) like a real product with users + outcomes.
Build a data dictionary
Drafts a data dictionary for a database or warehouse — the human-readable schema.
Build a 'research debrief in 5 minutes' format
Drafts a 5-minute research share format for sales kickoffs, all-hands, or standups.
Build a research repository entry
Drafts a single research repository entry — the canonical record of one study.
Build an analytics review meeting agenda
Drafts a recurring analytics review meeting agenda for the leadership team.
Build a Privacy Policy (AU)
Drafts a Privacy Policy for an AU SaaS that meets Privacy Act 1988 + global expectations.
Build a research insights tag system
Designs a tagging system for research insights so they're discoverable across studies.
Build a 'metrics that matter' framework
Picks the 5 metrics that actually matter for a business stage and ignores the rest.
Build a sub-processor list page
Drafts a public sub-processor list page for transparency with B2B customers.
Build an Accessibility (DDA) compliance check
Audits a digital product for AU Disability Discrimination Act + WCAG 2.1 AA compliance.
Build a children's privacy compliance check
Audits whether a product's collection of children's data complies with AU + global rules.
Build an AU R&D tax incentive eligibility check
Checks whether a startup's activities qualify for the AU R&D Tax Incentive.
Build a bug bounty program
Plans a bug bounty program with scope, payouts, and triage process.
Build a vulnerability disclosure policy
Drafts a vulnerability disclosure policy that invites researchers to report security issues safely.
Build a whistleblower policy (AU)
Drafts a whistleblower policy compliant with AU Corporations Act + Treasury Laws Amendment.
Build a DMCA / takedown response process
Drafts a process for responding to DMCA / IP takedown notices.
Build an AI risk register
Drafts an AI risk register for AI features in production with mitigation owners.
Build an Australian Consumer Law (ACL) compliance check
Audits product, marketing, and refund practices for ACL compliance.
Build a forecast model
Designs a forecast model for revenue, headcount, or other future metrics.
Build research personas from data
Synthesises research data into 3–4 personas with goals, pains, and behavioural patterns.
Build a customer health score model
Designs a customer health score model with weighted signals and intervention triggers.
Build a churn prediction model
Designs a churn prediction model with features, validation, and intervention strategy.
Build a market research methodology
Designs a market research methodology that mixes qual and quant for a strategic question.
Build a 'metric definition' doc
Drafts a precise metric definition that prevents 'we're talking about different things' confusion.
Build a research repository
Designs a research repository structure that makes findings discoverable + actionable.
Build an LTV prediction model
Designs a customer LTV prediction model with features and validation.
Build a metric review meeting
Designs a recurring metric review meeting that drives action, not status.
Build a self-serve analytics culture
Plans the shift from analyst-bottlenecked reporting to self-serve analytics.
Build a research presentation
Designs a research findings presentation that drives decisions, not just informs.
Build a metric anomaly alerting plan
Sets up alerting on metrics with thresholds, channels, and noise discipline.
Build a data observability plan
Plans data observability with monitoring of pipelines, freshness, and quality.
Build a survey analysis report
Drafts a survey analysis report covering methodology, findings, and recommendations.
Build a metric tree
Builds a metric tree decomposing a north star metric into its drivers.
Build a data quality framework
Designs a data quality framework with checks, owners, and incident response.
Build a data lineage doc
Documents data lineage from source to consumed metric for trust + debugging.
Build a continuous research practice
Sets up a continuous research practice — weekly customer touchpoints rather than one-off studies.
Build a 'correlation vs causation' check
Provides a checklist for distinguishing correlation from causation before acting on data.
Build a 'how we make decisions' doc
Drafts a 'how we make decisions' doc covering decision rights, formats, and one-way doors.
Build a 'doc culture' policy
Drafts a 'doc culture' policy that defaults to writing things down for clarity and async work.
Build a 'protect Friday afternoon' team rule
Drafts a team-wide rule that protects Friday afternoons from new urgency.
Build a 'how to check in with someone going through hard times' guide
Drafts a guide for checking in with a colleague going through grief, illness, or crisis.
Build a 'team values calibration' workshop
Designs a workshop for a team to calibrate on their values — what 'good' looks like in practice.
Build a 'how to take feedback from your team' framework
Drafts a framework for managers to genuinely receive feedback from their team.
Build a 'help, my team is bored' diagnostic
Diagnoses team boredom (different from burnout) and suggests interventions.
Build a 'birthday + work-iversary' team protocol
Drafts a protocol for marking birthdays and work-iversaries without forced fun.
Build a 'first board meeting' guide
Helps a first-time CEO prep for and run their first board meeting.
Build a 'reorg' communication plan
Drafts the comms plan for a team reorg — managing change without panic.
Build a 'manager scorecard'
Drafts a scorecard for evaluating manager effectiveness — from engagement, retention, growth signals.
Build a 'thinking partner' check-in
Designs a recurring 'thinking partner' check-in with a peer founder or trusted advisor.
Build a 'how to onboard a contractor' protocol
Drafts a contractor onboarding protocol that gets them productive in week 1.
Build a candidate communication standard
Drafts a candidate communication standard that respects every applicant.
Build a 'first 30 days as a new manager' plan
Plans a new manager's first 30 days to set the team up for trust and clarity.
Build a 'how to be a good interviewee' guide
Drafts a guide for being an effective interviewee — preparing and showing your best work.
Build a 'how to introduce yourself in a new role' template
Drafts a self-introduction template for a new role — internal or external.
Build a 'how to do an exit announcement'
Drafts the announcement of a senior employee leaving the company without panic.
Build a 'how to run a town hall'
Plans a town hall meeting that informs without dragging.
Build a 'how to disagree well' framework
Drafts a framework for disagreeing in meetings without breaking trust.
Build a 'how to run a hackathon' plan
Plans an internal hackathon with format, scope, and how to capture results.
Build an L&D budget framework
Designs an L&D budget framework — per-employee spend with rules.
Build a 'first quarter' plan for a new exec
Plans the first quarter of a new exec hire to land well and ship one visible win.
Build a 'how to be useful in 1:1s' guide for direct reports
Drafts a guide for direct reports on how to make 1:1s with their manager genuinely useful.
Build a 'how to ask for a raise' script
Drafts a script for asking for a raise that's grounded in evidence and respect.
Build a 'how to ask for a promotion' guide
Drafts a guide for an employee preparing the case for their own promotion.
Build a 'team retro template'
Drafts a recurring team retro template that drives action, not just venting.
Build a 'when to escalate' guide
Drafts a clear 'when to escalate' guide so issues surface at the right time.
Build a 'one ritual we never skip' identification
Identifies the one team ritual that's most important and how to protect it.
Build a 'team handbook for new joiners'
Drafts a team handbook that helps new joiners absorb how the team works.
Build a 'how to resign well' guide
Drafts a guide for employees on how to resign in a way that protects their reputation.
Build a 'product roadmap as comms' practice
Designs a public-ish roadmap practice that aligns the team without overcommitting.
Build a 'your first month as a new hire' template
Drafts a template for new hires to navigate their first month deliberately.
Build an 'office hours' design for managers
Designs a 'manager office hours' format for direct reports to drop in with questions.
Build a 'how to be a great manager of your founder' guide
Drafts a guide for the leadership team on how to manage 'up' to a founder/CEO.
Build a 'first hire is a contractor' framework
Helps a solo founder design their first contractor engagement well.
Build a 'how to fire well' protocol
Plans the firing process to be lawful, dignified, and least-painful for everyone.
Build a 'manager bench' development plan
Plans how to develop your future managers from your current high-potential ICs.
Build a 'product team principles' doc
Drafts product team operating principles — the few rules that guide product decisions.
Build an automation workflow (Zapier/Make)
Designs an automation workflow with triggers, actions, and error handling.
Build an Apple Shortcuts workflow
Designs an Apple Shortcuts automation for repeatable iPhone/Mac tasks.
Build a 'protect the founder's time' plan
Plans how to protect the founder's time from internal demands.
Build a 'how to do a brag doc' template
Helps an employee maintain a brag doc — a running record of accomplishments.
Build a 'getting things done' for executives
Adapts GTD for execs whose work is mostly meetings, decisions, and people.
Build a 'one big experiment per quarter' practice
Frames one big behavioural or work experiment per quarter to learn faster.
Build a 'hiring channels' strategy
Plans which hiring channels to invest in for the next quarter.
Build a quarterly hiring plan
Plans hiring for the next quarter with roles, sequencing, and budget impact.
Build an 'options 101' employee explainer
Drafts a plain-language explainer for employees granted options for the first time.
Build a 'first time CEO' coaching plan
Designs a coaching plan for a first-time CEO covering the year-1 fundamentals.
Build a 'how to be coached' guide
Drafts a guide for being coachable — getting more out of any coaching relationship.
Build a 'first 1:1 with a founder' template
Drafts a template for a first 1:1 between an employee and the founder/CEO.
Build an 'employee referral pitch' message
Drafts a message employees can use to pitch the company to people in their network.
Build a 'why we exist' team workshop
Designs a workshop for a team to articulate why their team exists in the company.
Build a 'team norms' workshop
Designs a workshop where a team decides their own working norms.
Build an 'EA + founder' working agreement
Drafts a working agreement between a founder and their EA covering scope, comms, and trust.
Build a 'how to run an offsite' plan
Plans a 2-day team offsite covering work, connection, and recovery.
Build a 'how to give better feedback' training
Designs a training for managers on giving feedback that lands and changes behaviour.
Build a 'manager office hours' for the company
Plans recurring office hours where execs are bookable by anyone in the company.
Build a Slack etiquette guide
Drafts a Slack etiquette guide that improves async comms across the team.
Build a skip-level meeting template
Drafts a skip-level meeting template that gives execs real signal from the team.
Build a 'manager → employee' first 1:1 template
Drafts a template for a manager's first 1:1 with a new direct report.
Build a Notion team workspace
Plans a Notion team workspace structure that supports async work without bloat.
Build a 'first 1:1 with new manager' template
Drafts a template for an employee's first 1:1 with a new manager.
Build an employee handbook
Drafts an employee handbook covering culture, policies, and how-we-work.
Build a salary band structure
Designs a salary band structure with per-role + per-level + per-location pay.
Build a 'how we work' onboarding doc
Drafts a 'how we work' doc that helps new hires absorb norms without drowning.
Build a Linear / Asana / Monday setup
Sets up project management tooling (Linear / Asana / Monday) with the right structure.
Build a culture deck
Designs a culture deck (Netflix-style) that explains how the company actually works.
Build a remote-work policy (AU)
Drafts a remote-work policy with expectations, equipment, and AU compliance.
Build a conflict resolution process
Drafts a conflict resolution process that handles team disagreements early and well.
Build career ladders
Designs career ladders for a function with levels, expectations, and promotion criteria.
Build a code of conduct
Drafts a company code of conduct that's specific and actionable.
Build a 'company values' doc
Drafts a company values doc with values, behaviours, and how to apply.
Build a Slack channel structure
Designs a Slack channel structure that scales without becoming chaos.
Build an 'ESS quick guide' for AU startups
Drafts a plain-language guide to AU's Employee Share Scheme rules.
Build a 'contractor → employee' transition protocol
Plans the transition of a key contractor to a full-time employee.
Build a 'first hire' decision framework
Helps a solo founder decide what role to hire first.
Build a 'goodbye' protocol for departing employees
Designs a goodbye protocol that honours people leaving without bitterness.
Build a 'no surprise' principle for managers
Drafts the 'no surprises' principle for managers — what to escalate up, what to share down.
Build a 'how we use AI' team policy
Drafts a team-level policy for using AI in daily work — what's encouraged, what's restricted.
Build an AMA session format
Designs an AMA (Ask Me Anything) session with leadership that earns trust.
Build an all-hands meeting agenda
Drafts a recurring all-hands meeting agenda that informs without dragging.
Build a compensation review process
Designs the annual compensation review process — bands, increases, equity refresh.
Build an internal mobility program
Designs an internal mobility program that helps people move within the company.
Build an inclusion training
Designs inclusion training that goes beyond awareness to behaviour change.
Build a referral program (employee)
Designs an employee referral program that produces quality hires without becoming churn.
Build an anti-bias hiring training
Designs an anti-bias training for hiring managers + interviewers.
Build a security awareness training
Designs a security awareness training program for non-technical employees.
Build a public holidays calendar (AU)
Drafts the public holidays calendar for AU including state-specific days.
Build a travel + expense policy
Drafts a travel + expense policy that's clear, generous, and ATO-compliant (AU).
Build an equipment + WFH stipend policy
Drafts an equipment + WFH stipend policy that's fair and AU-tax-friendly.
Build an IP assignment policy
Drafts an IP assignment policy for employees + contractors at an AU company.
Build an anti-harassment policy (AU)
Drafts an anti-harassment + anti-discrimination policy compliant with AU law.
Build a promotion process
Designs a promotion process that's transparent, fair, and not a popularity contest.
Build a termination protocol
Drafts a termination protocol that's lawful, dignified, and minimises business risk.
Build a performance improvement plan (PIP)
Drafts a PIP that's fair, specific, and gives a real chance to recover.
Build a career conversation template
Drafts a career conversation template that helps managers actually develop their people.
Build an off-boarding process
Drafts an off-boarding process that's respectful and protects the business.
Build a mental health leave policy
Drafts a mental health leave policy that destigmatises taking time for mental health.
Build a sabbatical policy
Drafts a sabbatical policy that supports long-term retention without disrupting the business.
Build a parental leave policy (AU)
Drafts a parental leave policy that's generous, clear, and AU-compliant.
Build an 'energy bank' protocol
Designs a protocol for treating energy as a finite bank account, not infinite renewable.
Build a 'birthday + anniversary' system
Sets up a system to remember important dates without a memory crisis.
Build a 'kill the meeting' decision tree
Provides a decision tree for whether a request should be a meeting, async doc, or email.
Build a 'phone call instead of meeting' protocol
Sets up a protocol for using phone calls instead of video meetings for low-stakes conversations.
Build a 'minimum viable system' rule
Establishes the rule of starting with the simplest possible system, then earning complexity.
Build an 'I'm sick' contingency plan
Plans the protocol for being sick — what gets paused, who gets notified, what's truly urgent.
Build a 'standing desk + walking pad' setup
Sets up a standing desk + walking pad workspace for energy and focus.
Build a 'nothing day' protocol
Designs a quarterly 'nothing day' — a day deliberately scheduled to do nothing.
Build a 'meeting-free week' experiment
Plans a one-week experiment of zero recurring meetings to see what changes.
Build a 'cold start' new project ritual
Designs a ritual for starting a new project to overcome activation energy.
Build a 'when AI helps me / when I do it myself' policy
Drafts a personal policy for when to use AI vs do work yourself.
Build a 'ruthless calendar review'
Conducts a ruthless review of the next 4 weeks of calendar to cancel, decline, and protect.
Build a 'small win Friday' ritual
Drafts a Friday afternoon ritual to celebrate the week's small wins.
Build an 'always have a side project' rule
Argues for and structures a side project that's purely for joy, not money.
Build a peer review system
Designs a peer review system for a course or community that improves work quality.
Build a 'commute as boundary' ritual
Designs a ritual to use commute (or its absence at home) as a work-personal boundary.
Build a course launch plan
Plans a 60-day course launch from announcement to first cohort opening.
Build a job description
Drafts a job description that attracts the right candidates and repels the wrong ones.
Build a course platform comparison
Compares course platforms (Teachable, Thinkific, Podia, Maven, Circle, custom) for fit.
Build a 'first 30 days' learner journey
Designs the first 30 days of a learner's experience to drive completion and retention.
Build a 'when I'm overwhelmed' protocol
Provides a 15-minute protocol for resetting when you feel overwhelmed.
Build an internal training program
Designs an internal training program for upskilling a specific function.
Build a knowledge base structure
Designs the structure for a customer-facing knowledge base or help centre.
Build an 'always be capturing' system
Sets up a frictionless system for capturing ideas, tasks, and thoughts in the moment.
Build a 30-60-90 day employee plan
Drafts a 30-60-90 day plan for a new hire that ramps them effectively.
Build an interview kit
Builds an interview kit for a role with questions, rubric, and per-stage focus.
Build a 'big rocks' annual planning
Plans the year's 'big rocks' — the 3–5 things that will define a successful year.
Build a 'finish what you started' protocol
Provides a protocol for finishing the projects that have been sitting half-done.
Build a 'tools I tried + abandoned' log
Tracks tools tried + abandoned to avoid the cycle of always trying new ones.
Build a 'first 90 minutes' protocol
Designs a protected first 90 minutes of the workday for the most important work.
Build a 'one small wins' celebration ritual
Designs a ritual for noticing and celebrating small daily wins to fight burnout.
Build a course pricing strategy
Designs course pricing with tiers, payment plans, and promo discipline.
Build a hiring scorecard
Drafts a hiring scorecard with outcomes, competencies, and rubric for the role.
Build an 'is this a yes' filter
Provides a 4-question filter for any new opportunity to decide yes/no fast.
Build a 'monthly admin batch'
Plans a monthly admin batch — 2 hours to handle all the small tasks at once.
Build a 'phone in another room' protocol
Sets up a protocol for separating from your phone during focused work or family time.
Build a 'creative consumption' diet
Plans a deliberate consumption diet for creative input — books, films, art, music.
Build a 'ship daily' protocol
Sets up a daily shipping protocol where you ship something — even tiny — every day.
Build an inbox bankruptcy protocol
Provides a protocol for declaring email bankruptcy and starting fresh.
Build a 'protect deep work' arsenal
Lists the 12 specific tactics to protect deep work blocks.
Build a 'meeting prep' template
Provides a 5-minute meeting prep template that improves outcomes from every meeting.
Build a GTD-style task system
Sets up a Getting Things Done (GTD) system tailored to a solo operator's tools and workflow.
Build an energy management plan
Plans the day around energy not just time, with rituals to protect and replenish.
Build a personal SOP for one task
Documents a personal standard operating procedure for a recurring task you keep figuring out.
Build a Pomodoro/Flowtime workflow
Helps choose between Pomodoro (timed) and Flowtime (untimed) and sets up the chosen method.
Build a morning routine
Designs a sustainable morning routine that protects the first 90 minutes.
Build an evening shutdown ritual
Designs an evening shutdown ritual that closes the workday and protects sleep.
Build a Raycast workflow
Sets up Raycast (or Alfred) shortcuts for the most common daily actions.
Build a 'tools I use' personal stack doc
Documents your personal tools stack with cost, purpose, and review cadence.
Build a 'meeting follow-up' protocol
Drafts a 10-minute post-meeting protocol that converts conversations into committed action.
Build a 'check email twice a day' system
Sets up a system for checking email twice a day instead of constantly.
Build a 'waiting for' tracking system
Sets up a 'waiting for' list to track what you're owed by others without nagging.
Build a procrastination diagnosis
Diagnoses what's actually behind procrastination and matches the response.
Build a 'one big thing' daily protocol
Sets up a daily protocol of identifying and shipping one big thing per day.
Build a 'hard conversation' prep protocol
Drafts a 30-minute prep protocol before a hard conversation to be clear and kind.
Build a personal financial check-in
Plans a monthly personal financial check-in covering income, spending, and progress.
Build a travel optimisation system
Sets up a travel system for repeat trips with packing list, bookings, and prep.
Build a digital declutter sprint
Plans a 7-day digital declutter sprint covering desktop, downloads, photos, and apps.
Build a 'social media diet' plan
Plans a sustainable social media reduction without quitting cold turkey.
Build a reading retention protocol
Sets up a system for reading books actively and retaining what matters.
Build a meditation practice plan
Plans a sustainable meditation practice that fits a busy schedule.
Build an exercise scheduling plan
Plans an exercise schedule that survives a busy week without becoming another stressor.
Build a habit tracker
Sets up a sustainable habit tracker that supports rather than punishes.
Build a 'first draft of any week' template
Provides a 30-minute Sunday template for drafting the upcoming week.
Build an information diet plan
Plans an intentional information diet — what to consume, what to ignore, what to seek.
Build a personal retreat plan
Plans a 1-day personal retreat for thinking, planning, and reflection.
Build a 'systems > goals' protocol
Designs a systems-thinking approach instead of relying on goals alone.
Build an Apple Notes capture system
Sets up a fast-capture system in Apple Notes that doesn't require a complex tool.
Build a 'between meetings' protocol
Designs a 5-minute protocol for the gap between meetings to reset and prep.
Build a 'tools comparison' framework
Compares productivity tools (Notion vs Obsidian vs Linear vs Asana etc.) for fit.
Build a 'parent/founder' integration plan
Plans how to integrate parenting and founding without one constantly destroying the other.
Build a Sunday system reset
Plans a 60-minute Sunday reset that closes the week and sets up the next.
Build an 'end of quarter' ritual
Drafts an end-of-quarter ritual to close out, learn, and reset.
Build a 'no agenda Saturday' protocol
Designs a no-agenda Saturday to recover from the week and reset for the next.
Build a 'wait, why am I doing this' check
Provides a quick check to ask before starting any task to confirm it's worth doing.
Build a 'one big thing per quarter' plan
Plans the 'one big thing' that defines a quarter for a solo operator.
Build a 'unsubscribe Saturday' ritual
Sets up a weekly ritual for ruthlessly unsubscribing from low-value emails.
Build a personal dashboard
Designs a personal weekly dashboard that tracks what matters across work, health, and relationships.
Build a 'saying no' script library
Builds a library of polite-but-clear 'no' scripts for common requests.
Build a time-blocking calendar
Designs a time-blocked calendar with deep work, meetings, admin, and recovery.
Build a 'meetings I shouldn't be in' audit
Audits which meetings you shouldn't be in and how to gracefully exit.
Build a calendar audit
Audits a calendar to find meetings to cut, shorten, or convert to async.
Build a marketing tech stack audit
Audits a marketing tech stack for redundancy, gaps, and cost optimisation.
Build a lead magnet idea bank
Generates twenty lead magnet ideas tailored to a niche, with format and effort scoring.
Build a marketing budget allocation
Suggests how to allocate a marketing budget across channels with rationale and benchmarks.
Build a 5-day email challenge
Designs a 5-day email challenge that delivers a transformation and pitches an offer at the end.
Build a CAC payback model
Calculates customer acquisition cost payback period and gives recommendations to improve it.
Build an attribution model framework
Helps a small team choose and implement an attribution model that fits their stack and budget.
Build an SEO content brief for one keyword
Produces a writer-ready SEO brief covering intent, structure, entities, and internal links.
Build a marketing OKR set
Drafts quarterly marketing OKRs aligned to a business goal with measurable KRs.
Build a referral program structure
Designs a referral program with mechanics, rewards, and launch communications.
Build a 90-day content calendar
Plans a quarterly content calendar across blog, social, email, and video aligned to business goals.
Build a customer persona
Generates a research-backed buyer persona with goals, pains, and channel preferences.
Build an app onboarding illustration set
Designs an illustration set for app onboarding screens with a consistent character or style.
Build a 'the look book' concept
Designs a brand look book that shows the brand applied across products and contexts.
Build a brand sound logo brief
Briefs a sound logo (audio sting) that signs off video, podcast, or app launch.
Build a 'state of the brand' visual
Designs a 'state of the brand' annual visual that summarises a year's progress.
Build an iconography rules doc
Drafts iconography rules (style, weight, colour, sizing) for use across a product or brand.
Build a 'reusable graphic recipes' library
Builds a library of reusable graphic recipes (templates) for fast on-brand content.
Build an out-of-home (OOH) concept
Designs an OOH (billboard, transit, poster) concept that works at distance and speed.
Build a print ad concept
Designs a print ad concept with single-image impact and minimal copy.
Build a banner ad set
Designs a banner ad set with sizes, hierarchy, and per-platform variations.
Build a 'visual essay' concept
Designs a visual essay that uses image + caption to build an argument.
Build a 'visual swap' content plan
Plans content where the visual changes the meaning — relying on visual surprise.
Build a content 'visual rhythm' guide
Builds a guide for varying visual content across a feed so it doesn't look monotonous.
Build a photo essay structure
Plans a photo essay with shot list, narrative arc, and caption strategy.
Build a 'brand in 30 seconds' deck
Builds a 30-second brand intro deck for new partners, hires, or media.
Build a colour trend research brief
Briefs colour trend research for a brand refresh or campaign.
Build a brand 'voice in motion' guide
Drafts a guide for using brand voice in spoken contexts (podcasts, videos, talks).
Build a brand 'this is us' video script
Drafts a 90-second 'this is us' brand video script with founders, customers, and craft moments.
Build a 'first 30 seconds' script formula
Provides a reusable formula for the first 30 seconds of any short-form video that holds attention.
Build a brand 'tone audit' visual
Audits a brand's visual tone across recent outputs and shows where it's drifted.
Build a 'visual identity' refresh plan
Plans a brand visual identity refresh from audit through rollout.
Build a mascot or character system
Designs a brand mascot or character system with personality, range, and rules.
Build a logo lockup variations doc
Documents logo lockup variations (horizontal, stacked, mark, wordmark) with usage rules.
Build a brand voice mood board
Builds a brand voice mood board with sample copy from competitors and aspirations.
Build a 'pixel-perfect' design checklist
Provides a checklist for designers shipping pixel-perfect work that holds up in production.
Build a 'before / after' graphic
Designs a before/after graphic that shows a transformation clearly without exaggeration.
Build a YouTube playlist strategy
Plans a YouTube playlist strategy that increases watch time and discoverability.
Build a 'one of one' content concept
Designs a 'one of one' premium content piece that justifies a high price or sponsor tier.
Build a press kit page
Drafts a press kit page with company facts, founder bios, and downloadable assets.
Build an annual report design
Plans an annual report design with structure, data viz, and brand-aligned voice.
Build an album cover concept
Designs an album cover concept with image, type, and series cohesion if applicable.
Build a game concept (mobile)
Drafts a mobile game concept with core loop, retention hooks, and monetisation.
Build a lighting plan
Drafts a 3-point lighting plan for a video or photo shoot with rationale.
Build a set design brief
Drafts set design direction for a shoot location with props, surfaces, and atmosphere.
Build a character design brief
Briefs a character design for illustration, animation, or branding with persona and visual rules.
Build a 'show bible' for a series
Drafts a show bible for a recurring content series with characters, voice, and rules.
Build a content distribution checklist
Drafts a step-by-step checklist for distributing one piece of content across all channels.
Build a podcast guest pitch
Drafts a personalised podcast pitch from a guest to a host.
Build a 'creator funnel' content map
Maps content across the creator funnel from awareness to paying customer.
Build a world-building brief
Builds a world-building brief for a story, game, or brand fiction.
Build a brand storytelling framework
Designs a storytelling framework that the team can reuse to tell brand stories consistently.
Build a brand pitch for a platform feature
Drafts a pitch to be featured by a platform (Apple, Google, Stripe, Notion).
Build a campaign concept
Designs an integrated campaign concept across channels with one big idea and per-channel executions.
Build a 'Friday digest' format
Designs a recurring 'Friday digest' format that recaps the week and previews next.
Build a video repurposing plan
Plans how to cut one long-form video into multiple short-form clips per platform.
Build a colour grade brief
Briefs a colourist with reference frames, palette, and grade direction.
Build a YouTube SEO checklist
Provides a YouTube SEO checklist for video uploads to maximise discovery.
Build a brand film concept
Designs a 3–5 minute brand film concept with thesis, structure, and visual approach.
Build an Instagram strategy
Plans an Instagram strategy with grid, Reels, and Stories balance.
Build a live stream plan
Plans a 60-minute live stream with format, prompts, and engagement.
Build a media kit
Drafts a media kit for a creator or brand with audience, deliverables, and rates.
Build a YouTube channel concept
Designs a YouTube channel concept with positioning, format, and first 12 videos.
Build a viral content concept
Designs a content concept with the structural elements that drive shares without clickbait.
Build a content series concept
Designs a multi-episode content series tied to a specific audience identity.
Build a vlog format
Designs a recurring vlog format with structure, beats, and brand signature.
Build a B-roll shot list
Plans a B-roll shot list with subjects, locations, lighting, and editing intent.
Build an editorial calendar template
Designs an editorial calendar template that ties content to themes, channels, and goals.
Build a one-pager design
Designs a one-pager that explains a concept on a single A4 with hierarchy and proof.
Build a content visual style sheet
Drafts a one-page visual style sheet for fast on-brand content production.
Build a wireframe for a screen
Wireframes a single screen with hierarchy, content blocks, and interactions.
Build a podcast video setup
Designs a podcast video setup with cameras, lighting, audio, and remote-guest workflow.
Build an animation brief
Briefs a motion designer to build an animation with style, length, and intent.
Build a video editing brief
Briefs a video editor with footage notes, music direction, and the cut you want.
Build a podcast launch plan (30 days)
Plans a 30-day podcast launch with pre-launch, launch week, and momentum.
Build a brand guidelines doc
Drafts a brand guidelines doc covering logo, colour, type, voice, and usage rules.
Build a landing page hero design
Designs a landing page hero with composition, copy hierarchy, and visual.
Build a content pillar visual system
Designs a visual system that distinguishes content pillars on social and blog.
Build a photo direction style guide
Drafts a photo direction style guide that any photographer can apply consistently.
Build a Figma component spec
Specs a single Figma component with variants, properties, and usage docs.
Build a UI animation brief
Briefs a UI animation with purpose, timing, easing, and a fallback for reduced motion.
Build an empty state design
Designs the empty state for a feature with copy, visual, and primary action.
Build an infographic brief
Briefs a designer to build an infographic that explains a concept visually.
Build pattern design concept
Designs a repeating pattern concept for brand collateral or product packaging.
Build a typography pairing
Recommends typography pairings (heading + body) with rationale and licensing notes.
Build a brand mood board brief
Drafts a mood board brief that gives a designer enough direction to assemble references.