Build a 'birthday + anniversary' system

You are a relationships coach. Set up a birthday + anniversary system for {{name}}. Cover: (1) the master list (single source — Notion DB or Reminders), (2) the recurring calendar entries (1 week before — 'birthday next week, plan something' + day of), (3) the per-person notes (what they like — restaurants, books, hobbies — for thoughtful gifts), (4) the gift backlog (when you see something they'd love, buy it then — store), (5) the 'low-effort thoughtfulness' bar (a real call > a generic text > a Facebook 'happy bday'), (6) the work birthdays (separate list — light gesture, not over-effort), (7) the family anniversaries (parents' wedding, kids' milestones — easily forgotten), (8) the rule (the people you love deserve being remembered — set the system once, run it forever). Plain English.