The Library
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AI Marketing Manager
The senior marketing director you can't afford on retainer. Reviews your week, audits your channels, tells you what to cut.
Monthly Bookkeeping Agent
A deployable AI agent that runs your monthly close, BAS prep, and cash flow updates — AU-tax compliant. Configure once, run every month.
Build a niche-specific AI automation offer (any vertical)
Pick any niche — accountants, lawyers, real estate, gyms, restaurants — and build a complete AI automation offer for that industry. The universal version of all the niche-specific templates.
AI Operations Manager
Systems thinker who finds the loops killing your week. Maps your workflow, names what to automate, and what to delete.
Med spa AI automation offer — build the pitch
Build a $2-3k/month AI automation offer for med spas — booking, no-show recovery, reactivation, and a 5-day plan to land your first client. Adapted from @digitallauraanderson.
HVAC / home services AI automation offer — build the pitch
Build a $1.5-3k/month AI automation offer for HVAC and home services — missed call text-back, lead response, estimate follow-ups, review requests. Adapted from @digitallauraanderson.
Chiro / wellness clinic AI automation offer — build the pitch
Build a $1-2.5k/month AI offer for chiro and wellness clinics — intake, booking, reactivation, progress check-ins, plus a 7-day plan to land your first client. Adapted from @digitallauraanderson.
Dental clinic AI automation offer — build the pitch
Build a $1.5-3k/month AI automation offer for dental offices — patient retention, treatment follow-ups, insurance handling, and a cold outreach script that gets replies. Adapted from @digitallauraanderson.
Recall SMS for a lapsed client
Short, low-pressure text to a client who hasn't booked in a while. Doesn't sound automated, doesn't push.
NDIS report agent (end-to-end)
End-of-plan-period workflow: notes + outcomes + sessions delivered → full NDIS progress report ready for plan review, written for the planner audience.
AI Book Keeper (AU)
Your AU-savvy book keeper for the small jobs in between BAS quarters. Knows Xero, GST and what the ATO actually wants.
Post-visit thank you with a soft review ask
Day-after thank-you email or SMS that doesn't feel like an autoresponder. Mentions one specific thing about their visit, then makes the review ask feel like a favour rather than a chore.
Plain-English condition explainer for a patient
Turns a clinical diagnosis into a 1-page handout the patient can actually read. Covers what it is, what causes it, what we're doing, and what they can do at home.
Trust account weekly reconciliation script
Walks the weekly trust account reconciliation step by step: deposits in, withdrawals out, balance match, exceptions to flag. The discipline that keeps your REI audit clean.
Deep Research: industry benchmark report for my sector
Deep Research produces a board-ready benchmark for your AU industry with the numbers that matter, what the data does NOT cover, and source credibility tiers.
Deep Research: AU market sizing for my service area
Deep Research sizes an AU market for your service in a specific geography with explicit maths, confidence ratings per assumption, and a sanity check on what would make the number wrong.
Auto-categorise an Excel transaction column for sole trader tax
Copilot categorises a year of sole trader transactions into ATO deduction categories, applies business %, computes the deductible amount, and surfaces what to take to your accountant.
Deep Research: honest comparison of 3 to 5 tools I am evaluating
Deep Research compares 3 to 5 tools for your specific job-to-be-done with a feature reality table, AU pricing, what reviewers love and hate, lock-in risk, and a recommended pick.
Find an AU supplier shortlist using Gemini Deep Research
Deep Research returns a real 5 to 8 supplier shortlist with fit scores, operating signals, likely price bands, and the one opening question to qualify each on a call.
Imagen 4 hero banner for an AU landing page
Generate 4 distinct hero banner variations sized for headline overlay, styled to your brand mood and references, avoiding the SaaS-stock cliches.
Deep Research: AU competitor scan for my niche
Deep Research scans the AU competitive field for your niche and returns 8 to 12 real competitors, a positioning map, gaps in the market, and recent moves.
Veo 3 product demo clip with native audio
Veo 3 generates an 8-second product demo with native ambient audio baked in, one continuous camera move, and the product label readable up front.
Veo 3 before-and-after transformation reel
Veo 3 generates an 8-second before-and-after reel with a single transition, the same subject readable on both sides, and native audio that shifts at the change point.
Refine an existing PowerPoint deck for consistency and speaker notes
Copilot audits an existing PowerPoint deck slide by slide, applies brand standards on a copy, writes speaker notes, and tells you which 5 slides to fix first for the biggest uplift.
Imagen 4 AU-grounded brand illustration set
Generate a cohesive set of brand illustrations with shared palette and line weight, grounded in AU visual cues that feel native rather than touristy.
Clean an Excel date column with mixed formats
Copilot identifies every date format in a messy Excel column, converts each row to your target format, flags the rows it could not parse, and respects AU locale.
Veo 3 testimonial-style ad with synchronised dialogue
Veo 3 generates a testimonial-style clip with mouth-synced AU dialogue, ambient audio underneath, and a held end pause so the line lands.
Draft a plain-English service agreement in Word
Copilot drafts a plain-English service agreement in Word with 11 clauses, lawyer-check tags on risky clauses, and a cover note for the lawyer.
Rewrite a proposal in Word for a specific industry audience
Copilot rewrites a generic Word proposal for a specific industry audience, swapping examples, re-anchoring benefits to one pain, and showing you the diff so you can sanity-check it.
Veo 3 cinematic ad for an AU service business
Veo 3 generates a single cinematic 8-second clip for a service business with a considered move, native audio texture, and a held end frame where a tagline can land.
Veo 3 animated character clip for a concept explainer
Veo 3 generates a single stylised animated beat with a consistent character, native foley audio, and an ending that holds so the beat reads.
AU regulatory check before you launch or change something (Gemini Deep Research)
A Deep Research scoping pass on which AU regulators care about what you are about to do, what the obligations actually say, and the focused questions to take to your lawyer.
Flat-illustration explainer of a tech concept via DALL-E
Generates 3 flat-illustration explainers of a tech concept in DALL-E (analogy-literal, split-frame, metaphor-abstract) for a non-technical audience, with palette-locked styling and an analogy-fit check.
Real-time X listening on what AU customers are saying
Live X social listening through Grok. Surfaces recent posts, themes, reply opportunities, and one contrarian signal so you know what your market is actually saying today.
Auto-fill a Notion CRM database from raw call notes
Inside Notion AI, parses raw call notes into a CRM-ready table mapped to your database properties. Skips missing values rather than inventing them, and queues follow-up tasks.
Real estate listing walk-through video from photos in Higgsfield
A cinematic real estate walk-through generated in Higgsfield from listing photos with room-by-room camera moves, AU agent voiceover with no clichés, 16:9 listing-portal export, and 9:16 Reels re-cut.
Rewrite this internal Notion page for an external audience
Inside Notion AI, transforms an internal-only page into an externally-shareable version with internal aliases stripped, brand voice applied, and a 5-line pre-share verification checklist.
Talking-head explainer video from a script in Higgsfield
In Higgsfield, generates a talking-head explainer video from your script with locked-off medium shot, soft key lighting, natural pacing, AU accent voiceover, in vertical 9:16 social-ready format. Two presenter framings.
Watercolour illustration of a concept for a blog hero
Generate a watercolour illustration for a blog hero that reads as editorial - not children's book. Covers the token stack, what to put in the negative prompt to avoid cartoon defaults, checkpoint options, and seed-hunting strategy.
Pre-send invoice review agent (catches the things that cause delays)
A pre-send invoice walkthrough: line item check, compliance check, AP-friendliness fixes, the cover email, and the internal record - so the invoice gets paid first time.
Weekly LinkedIn authority post agent for professionals
A weekly LinkedIn workflow for professionals: the post itself, three hook variations, three first-comment additions, a reply bank, and a learning lever if it does not land.
Refund denial agent (firm, fair, AU Consumer Law aware)
A 5-step refund denial workflow: a Consumer Law sanity check, the decline reply, a tone pass, the escalation message, and the policy lesson - all on one page.
Annual price increase announcement agent (segmented by loyalty)
A 5-piece price increase pack: the main email, a warmer regulars version, the auto-reply update, the in-person script, and the objection handler - all in one tone.
Three-touch invoice escalation agent (gentle, firm, formal)
Three escalating chase drafts (day 7, 14, 21), plus the pause-work email and the CRM flag - everything ready to send without rewriting under pressure.
Seasonal menu launch agent (4-week plan)
A 4-week launch plan with weekly milestones for content, press, bookings, staff training, and the post-launch capture - so the new menu is a moment, not a soft fade.
Refund-or-replace decision agent
A 5-step refund workflow that checks AU Consumer Law, picks the right remedy, drafts the reply, lists the internal action, and flags the pattern if there is one.
Disputed invoice resolution agent
A 5-step dispute workflow: line-by-line audit, negotiation strategy, the reply, credit note if needed, and the escalation path - so disputed invoices resolve in days, not months.
Long-form article launch agent (LinkedIn + email + DM outreach)
A long-form launch pack: the main post, three follow-ups, the list email, three personal DMs, and a reply bank - so one good article gets read by everyone who should read it.
Weekly authority post agent: one insight, five posts
A weekly content workflow that turns one client insight into five distinct posts, a 4-week recycle plan, and a reply bank for the comments they will attract.
Engagement letter — scope variation request
A scope variation request that separates new work from the original engagement so it's documented and billable, not absorbed. References the original engagement, names the clause, gives fee + time + sign-off path.
Refund denial reply with a real alternative
A refund denial that's firm but human — explains the policy in plain English, references Australian Consumer Law where relevant, and offers a genuine alternative instead of a dead-end no.
Seasonal menu launch email to regulars
A new-season menu launch email aimed at regulars — makes them feel first, names the three hero dishes, reassures on the favourites, includes a single chef quote. Goes out before the social push.
Plain-English engagement letter cover note
A plain-English cover note that goes ABOVE the formal engagement letter — translates the clauses into what the client's actually agreeing to, names the out-of-scope limits, invites questions before signing.
Emotion-coded comment teardown
Sort raw audience voices into eight emotion buckets so you can see which feeling is driving the loudest behaviour.
Workflow: customer interview scheduling automator
Automates the recruit + schedule + reminder workflow for customer interviews.
Marketing funnel diagnostic agent
Audits your current funnel against benchmarks and tells you exactly which step is broken, in priority order.
Discharge summary agent
End-of-care workflow: takes the case start-to-end, produces a discharge summary tuned to the audience (client, GP, NDIS planner, insurer).
Google Apps Script for Sheets — automate a recurring task
Google Apps Script that does one specific thing on your Sheet, with the setup steps + a test row to verify before you turn the trigger on.
Audit a product onboarding flow for time-to-value
Where the onboarding flow loses users between sign-up and value. With the 3 fixes that move the needle.
Tribe and subculture map
Map the subcultures your audience belongs to, so the campaign can borrow real social capital instead of inventing fake belonging.
Subjective wellbeing check-in agent (between sessions)
For psych or coaching practices: an automated weekly between-session check-in that surfaces drift before the next session, decides when to escalate.
Audit a pricing page for clarity and conversion
Where the pricing page leaks trust or confuses buyers. Forensic, not just 'add testimonials'.
Audit feature naming consistency across the product
Where features are named in 3 different styles inside one app. The cleanup plan.
Run a trademark search (AU)
Plans a trademark search before adopting a new brand name.
Auction day prep agent
Builds the full auction-day pack — caller script, vendor briefing, buyer game-plan, and post-auction next steps.
Group programme / class marketing agent
Launches a new clinical group (Pilates, exercise class, parent coaching, support group): builds the offer, target list, marketing posts, intake form, and 4-week launch plan.
Workflow: 'how to launch this feature' coordinator
Coordinates the cross-functional rollout of a new product feature.
Run a strategic pre-mortem
Imagines the failure of a project or strategy 12 months out and surfaces root causes to mitigate now.
Build an AU export plan
Plans expansion from AU to a first international market with regulatory and GTM steps.
Write a newsletter sponsor pitch
Drafts a sponsor pitch for a newsletter ad slot with audience and pricing.
Write a press release for a launch
Drafts a press release that journalists actually want to use.
Build a brand sound logo brief
Briefs a sound logo (audio sting) that signs off video, podcast, or app launch.
Build an MVP research plan
Plans the minimum viable research before launching an MVP.
Write a 'what's working' marketing audit
Audits a brand's current marketing across channels and gives a 'do more / less / stop' verdict.
Build a public holidays calendar (AU)
Drafts the public holidays calendar for AU including state-specific days.
Workflow: vendor cost audit + cancellation script
Audits monthly SaaS spend and generates the cancellation conversation per under-used vendor.
Write 'soft launch' announcement copy
Drafts a soft-launch announcement that builds anticipation without overcommitting on dates.
Write 5 'thought leader' opinion tweets
Generates five contrarian opinion tweets that establish authority and earn engagement.
Workflow: PR pitch generator
Generates personalised PR pitches to journalists for a launch or news angle.
Build a remote-work policy (AU)
Drafts a remote-work policy with expectations, equipment, and AU compliance.
Build a children's privacy compliance check
Audits whether a product's collection of children's data complies with AU + global rules.
Build a referral program
Designs a referral program with mechanics, rewards, and launch comms.
Build a referral program structure
Designs a referral program with mechanics, rewards, and launch communications.
Write a 'sub-stack to build in 30 days' plan
Plans the launch of a Substack newsletter from $0 to first 100 subscribers in 30 days.
Faulty product apology + replacement reply
A specific apology for a genuinely faulty product. Names the fault back, offers a clear next step, and keeps the customer.
Intent-vs-action gap analysis
Find the gap between what your audience says they want and what their behaviour says they actually do.
Audit a post-rebrand rollout 90 days in
Did the rebrand actually land, or is half the audience still seeing old assets? Forensic check.
Write product Hunt launch post
Drafts an on-brand Product Hunt launch post with maker comment and supporting content.
Build a 'state of the field' research synthesis
Synthesises the state of a field across multiple sources for a non-expert audience.
Generate Spotify ad audio script
Drafts a 30-second Spotify audio ad script that respects the listening context.
Build an anti-harassment policy (AU)
Drafts an anti-harassment + anti-discrimination policy compliant with AU law.
Build an IP assignment policy
Drafts an IP assignment policy for employees + contractors at an AU company.
Build an equipment + WFH stipend policy
Drafts an equipment + WFH stipend policy that's fair and AU-tax-friendly.
Message hierarchy build
Order the messages by audience priority so the campaign isn't trying to say everything at once.
Build an Apple Shortcuts workflow
Designs an Apple Shortcuts automation for repeatable iPhone/Mac tasks.
Google Performance Max asset pack
Build a complete PMax asset pack with the audience signals and creative variation Google's algorithm actually needs.
Build a travel + expense policy
Drafts a travel + expense policy that's clear, generous, and ATO-compliant (AU).
Write a re-targeting ad sequence
Plans a 3-stage retargeting ad sequence with copy and creative direction for each warm-audience segment.
Generate Midjourney prompt for lifestyle photography
Crafts a Midjourney prompt for lifestyle photography that feels authentic and on-brand.
Build an 'ESS quick guide' for AU startups
Drafts a plain-language guide to AU's Employee Share Scheme rules.
Audit an existing brand identity for drift and debt
Where the identity has quietly broken across the last 12 months. With a prioritised fix list.
Design a 'made by humans' badge
Designs a 'made by humans' badge or AI disclosure visual for content authenticity.
Design a launch announcement graphic
Designs a launch announcement graphic with hierarchy, hype level, and per-platform crops.
Run a scenario planning exercise
Builds 3 plausible future scenarios and the strategic implications of each.
Run causal inference (diff-in-diff)
Plans a difference-in-differences analysis to test the causal effect of an intervention.
Write a launch-day social blitz plan
Plans an hour-by-hour social media blitz for launch day across all platforms.
Write Instagram DM auto-reply flow
Drafts an Instagram DM auto-reply flow that filters leads and books calls.
Build an Acceptable Use Policy (AUP)
Drafts an AUP that defines what users can + can't do with the product.
Build an ABN registration check (AU)
Determines whether a business activity needs an ABN and walks through registration.
Build an ASIC compliance calendar (AU)
Drafts an annual ASIC compliance calendar for AU Pty Ltd companies.
Debug an error message — paste it, get the fix
Paste any error message, get a plain-English explanation, the most likely cause, and a step-by-step fix. Works for code, Zapier, Excel, Webflow, anywhere.
Workflow: ABN + tax invoice compliance check
Checks every customer + vendor invoice for AU ABN + GST compliance.
Write a product launch announcement template the team can reuse
The reusable launch template - subject, opener, body, FAQ, CTA. With the 3 angles to choose from.
Build a media kit
Drafts a media kit for a creator or brand with audience, deliverables, and rates.
Build an employment contract review (AU)
Reviews an AU employment contract for fairness + Fair Work compliance before signing.
Workflow: 'reduce my meetings' coordinator
Audits the calendar + recommends meeting reductions with cancellation scripts.
Workflow: SEO audit + content gap analysis
Audits a site's SEO + identifies content gaps to fill in the next quarter.
Build a research consent + ethics doc (AU)
Drafts a research consent + ethics doc compliant with AU Privacy Act for participant research.
Build a Modern Slavery Statement (AU)
Drafts a Modern Slavery Statement under the AU Modern Slavery Act 2018.
Build a 'doc culture' policy
Drafts a 'doc culture' policy that defaults to writing things down for clarity and async work.
Build a brand 'tone audit' visual
Audits a brand's visual tone across recent outputs and shows where it's drifted.
Build a whistleblower policy (AU)
Drafts a whistleblower policy compliant with AU Corporations Act + Treasury Laws Amendment.
Build an automation workflow (Zapier/Make)
Designs an automation workflow with triggers, actions, and error handling.
Build a Fair Work compliance check (AU employer)
Audits an AU employer for Fair Work Act + entitlements compliance.
Write an AR follow-up email sequence for overdue invoices
Three-email escalation sequence for chasing overdue AU invoices — friendly nudge → firm reminder → final notice — with the right legal/PPSA wording for the last one.
Build a workers compensation insurance check (AU)
Checks workers comp obligations for an AU employer.
Workflow: 'how to AI-augment my role' analyser
Analyses a role and identifies the highest-leverage AI-augmentation opportunities.
Performance dip — diagnostic post-mortem
Channel performance tanked? Walks through the likely causes systematically so your next move is informed, not panic.
Auction day — what to expect (vendor email)
Sent to vendors the day before auction. Calms nerves, sets expectations, makes them feel held.
"You missed out" email to underbidder
Sent to the underbidder shortly after auction or sale. Acknowledges the disappointment, offers to help them on the next one.
Audience x creative x offer matrix testing
Design a 3x3x3 testing matrix that finds the winning combination without running 27 simultaneous tests.
Landing page rewrite agent
Audits an existing landing page section by section and rewrites the weakest parts using a clear conversion framework.
Run an end-of-month bookkeeping close
Full month-end close checklist for an AU small business: reconciliations, accruals, anomaly hunt, and a clean handoff pack for the accountant.
Set up Xero Single Touch Payroll for a small AU team
Step-by-step Xero Payroll + STP setup for an AU small business: org settings, pay calendar, super, leave categories, employee records, STP filing test.
Build a contractor agreement template
Drafts a contractor agreement covering scope, IP, confidentiality, and AU compliance.
Write LinkedIn newsletter intro post
Drafts the announcement post and first issue framing for launching a LinkedIn newsletter.
Run an AI bias audit
Audits an AI feature for bias across user demographics or segments.
Run an open source license audit
Audits a codebase for open source licenses to identify compliance obligations + risks.
Write a 'how I write' essay
Drafts an essay describing your writing process, tools, and habits for an audience of writers.
Creative refresh cadence playbook
Build the creative refresh cadence so production isn't a panic every Friday and ads don't fatigue audiences mid-campaign.
Build a content series concept
Designs a multi-episode content series tied to a specific audience identity.
Build a 'post-launch learning' framework
Plans the research to run after a launch to learn what to refine.
Run an accessibility-first identity check (WCAG-aligned)
Audit your identity against WCAG 2.1 AA. Colour contrast, type sizing, focus states, motion safety.
Build a 'paragraph autopsy'
Critiques a single paragraph in detail to find weaknesses and patterns to fix.
PR-led launch playbook
Plan a PR-led launch where earned coverage carries 60% of the launch spike, with the angle and outreach mapped.
Write a product launch announcement
Drafts a launch announcement post for email and social with the right narrative arc.
Press release for a product launch
Standard press release format for a product launch. Hits the wire-friendly conventions, lets media use it as-is.
The scale rule for paid social
Define when to add budget to a winning ad without burning it through fatigue or audience exhaustion.
Write a thought leadership LinkedIn post
Drafts a long-form LinkedIn post that establishes authority on a specific industry trend.
Audit an email list for deliverability
Reviews your email program against deliverability and engagement best practices.
Write a vacation auto-reply
Drafts an out-of-office auto-reply that's clear, kind, and sets real expectations.
Holiday or short-closure announcement
Friendly notice for shop window, social media, or auto-reply. Includes when you're back, what to do in the meantime, and (optional) why.
Run anomaly investigation
Investigates a metric anomaly with a structured root-cause approach.
Build an AU GST registration check
Checks whether a business needs to register for GST under AU rules.
Build a restraint of trade clause check (AU)
Reviews a restraint of trade (non-compete) clause for AU enforceability.
Build an 'I'm sick' contingency plan
Plans the protocol for being sick — what gets paused, who gets notified, what's truly urgent.
Generate internal project codenames for builds in stealth
The codenames team uses for in-flight projects before public launch. With a system, not random animal names.
Build a podcast launch plan (30 days)
Plans a 30-day podcast launch with pre-launch, launch week, and momentum.
Write a brand colour palette rationale
Drafts a justification for a brand colour palette tying choices to audience and positioning.
Build an hour-by-hour launch day execution timeline
07:00 to 22:00 AEST. Who posts what, when, with the fallback if something breaks at 09:13.
Run a post-launch retro and write the readout
What worked, what didn't, what to ship into the next launch. Plus the honest founder note.
Build a relaunch playbook for a product the market already met
Relaunches are harder than launches because the audience already has a position. Reset, don't rinse.
Cohort launch — limited spots email
Sales-conscious launch email for a paid cohort with limited spots. Urgency without ick.
Campaign launch plan agent
Maps a 6-week launch — pre-launch hype, open, push, close — across email, social, and paid, with the exact assets needed.
Brand voice doctor agent
Audits a draft against your brand-voice rules, flags every breach, and rewrites the worst sections.
Group programme launch announcement (Instagram)
Post announcing a new cohort or programme launch. Doesn't sound like a sales post — sounds like a person sharing something they care about.
Translate a complex topic into plain language
Translates a complex or technical topic into plain language for a general audience.
Write 10 LinkedIn poll ideas
Generates ten LinkedIn poll ideas designed to drive engagement and reveal audience insights.
Build a 'correlation vs causation' check
Provides a checklist for distinguishing correlation from causation before acting on data.
Competitor positioning audit
Audit the positioning of each competitor across promise, proof and reason-to-believe, so you can see the cracks.
Plan a content audit
Plans a content audit for a website or social channel to surface what's working and what's stale.
Build a calendar audit
Audits a calendar to find meetings to cut, shorten, or convert to async.
Build a 'research culture audit'
Audits a company's research culture across processes, behaviours, and impact.
Landing page copy from a brief
Full landing page draft (hero + benefits + social proof + CTA) from a structured brief. Conversion-focused, AU voice.
Write a content audit checklist
Provides a structured audit framework to score and prune existing content.
Write a 30-day audience research plan
Plans a structured 30-day audience research sprint with methods and deliverables.
Write a 'state of my project' update
Drafts a public update on the state of a personal or open project for an audience following along.
Audit an existing brand's voice and identify drift
Paste 5 samples and get a brutal voice consistency report with the exact lines that broke voice.
Rewrite for a specific audience
Rewrites a piece tailored to a specific audience's knowledge level, vocabulary, and concerns.
Write a panel introduction
Drafts a 90-second panel introduction that warms up the audience and frames the conversation.
Build a list of approved 'house' turns of phrase
The phrases your brand keeps using because they work. Memorable, ownable, repeatable.
Strategic narrative for fundraising
Adapt the brand narrative for an investor audience so the story holds up across customer, hire and pitch deck.
Workflow: pre-launch press embargo coordinator
Coordinates press embargo for a major launch — embargo terms, journalist outreach, lift coordination.
Claim-stripping and saturation audit
Audit which claims are saturated across the category, so you stop saying things customers stopped hearing.
360 idea audit
Audit whether the campaign idea actually works in every channel, or only in the format the agency presented it in.
Reddit promoted post strategy
Plan a Reddit promoted post strategy that doesn't get torched in the comments because it actually earned its place.
Build a 'meetings I shouldn't be in' audit
Audits which meetings you shouldn't be in and how to gracefully exit.
Audience truth mining from real comments
Paste social comments, reviews or DMs. Extract the unspoken truths your audience is telling you about themselves, their pain, and what they actually want.
Identity tension excavation
Surface the gap between who your audience wants to be and who they feel like right now, then write to it.
Brand health diagnostic in 7 questions
An honest audit of where your brand stands today. Strengths, drift, debt, and what to fix first.
Build a launch playbook for a product, app or website
End-to-end launch plan with phases, owners, channels, copy beats and success metrics. Not a vibey checklist.
Develop a repositioning strategy when the market shifted under you
When the original positioning is now wrong (audience changed, category split, new entrant). The reset.
Write a 30-60-90 day marketing plan
Drafts a structured 30-60-90 day plan for a new marketing hire or new strategy launch.
Write a content series concept
Pitches a multi-episode content series concept tied to a specific audience identity.
Audit your hero messaging across web, social and email
Are you saying the same thing in the hero spots that matter? Drift report and fixes.
Customer language audit for ad copy
Strip verbatim phrases out of customer voice data and rank them by usability in headlines and ad hooks.
Design a brand sound identity brief
Briefs a brand sound identity covering logo audio, music, and voice.
Draft an engagement letter (consulting / legal / accounting)
A clean engagement-letter outline with scope, fees, timeline, IP, confidentiality, and termination clauses — flags anything that needs your standard-template review.
Build a 'pre-launch research check'
Provides a checklist of research to run before launching a major product or campaign.
Brief sound design for video
Briefs sound design for a video with ambient, foley, and signature audio.
Build a churn forensics report
Diagnoses churn root causes with cohort, segment, and reason analysis.
Brief a sonic identity (sonic logo, brand sounds, voice talent)
The audio identity for podcasts, ads, app sounds and brand video. Tempo, instrumentation, voice talent profile.
Audit a landing page for conversion
Performs a structured CRO audit on a landing page and gives prioritised fixes.
Run a budget vs actuals review
Conducts a structured budget vs actuals review with variance analysis and root causes.
Build a marketing tech stack audit
Audits a marketing tech stack for redundancy, gaps, and cost optimisation.
Write 'last call' urgency emails
Drafts three urgency emails for the final 48 hours of a launch without false scarcity.
Quarterly marketing strategy agent
Builds a defensible 90-day marketing strategy from a goal, audience, and constraints — channel mix, calendar, budget, and the ONE bet.
Build a contractor vs employee classification check (AU)
Determines whether a worker should be classified as a contractor or employee under Australian law.
Build a 'visual identity' refresh plan
Plans a brand visual identity refresh from audit through rollout.
Build a Critical Infrastructure Act compliance check (AU)
Checks whether a business is captured by AU SOCI Act + what compliance requires.
Build an Accessibility (DDA) compliance check
Audits a digital product for AU Disability Discrimination Act + WCAG 2.1 AA compliance.
Workflow: launch coordinator (multi-channel)
Coordinates a product launch across all channels with timing, assets, and per-channel rollout.
Build an AU compliance calendar
Builds an annual compliance calendar with AU regulatory deadlines for a small business.
Build a parental leave policy (AU)
Drafts a parental leave policy that's generous, clear, and AU-compliant.
Workflow: knowledge base auto-updater from solved tickets
Identifies recurring support tickets that should become KB articles + drafts the articles.
Build Terms of Service (AU SaaS)
Drafts Terms of Service for an AU SaaS that's clear, fair, and legally sound.
Build an AU R&D tax incentive eligibility check
Checks whether a startup's activities qualify for the AU R&D Tax Incentive.
Build a cookie policy
Drafts a cookie policy with categories, controls, and AU + EU compliance.
Write 'evergreen funnel' top-of-funnel ad
Drafts an always-on TOFU ad that brings cold audiences into a nurture flow.
Write a Substack newsletter launch plan
Plans a Substack launch with positioning, first 5 posts, and a 30-day promotion plan.
Write a maternity/parental leave handover
Drafts a handover doc and email for parental leave covering responsibilities and decision authority.
Set up an Obsidian vault
Sets up an Obsidian vault for note-taking with structure, plugins, and capture flow.
Build a BAS lodgement checklist (AU)
Drafts a quarterly BAS lodgement checklist for AU small business.
Build an AUSTRAC AML/CTF compliance check
Checks whether a business needs to comply with AUSTRAC AML/CTF rules.
Build a Notifiable Data Breaches (NDB) plan
Drafts a breach notification plan compliant with the AU NDB scheme.
Build a weekly bookkeeping rhythm for solo operators
30-minute Friday bookkeeping ritual: bank rec, invoice chase, expense capture, dashboard glance. Built for AU sole traders.
Workflow: customer health → automated CSM playbook
Triggers automated CSM plays based on customer health signals.
Build a 'records of processing' (ROPA) doc
Drafts a Records of Processing Activities document required by GDPR Art 30 (and best practice in AU).
Workflow: contract review + risk flagging
Reviews incoming contracts (vendor, customer, partner) and flags risks, missing clauses, and unusual terms.
Topic cluster plan from a seed keyword
A pillar + cluster plan from a seed keyword, with production order, internal linking map, repurpose plan, and 90-day success metrics matched to your starting authority.
Build a 60-day pre-launch warm-list email sequence
The drip sequence that turns cold sign-ups into people who buy on launch day. With copy and timing.
Workflow: 'before this meeting' calendar audit
Audits a single upcoming meeting + decides keep/cancel/restructure.
Group programme launch agent
Maps a 6-week launch for a group programme — waitlist warm-up, content arc, sales week, and onboarding.
Build an Australian Consumer Law (ACL) compliance check
Audits product, marketing, and refund practices for ACL compliance.
Build a Spam Act 2003 compliance check
Audits email + SMS marketing for AU Spam Act 2003 compliance.
Workflow: customer email auto-categoriser
Categorises incoming customer emails to the right inbox + drafts replies for predictable categories.
Run a Xero year-end close (AU FY)
Full 30 June Xero year-end workflow — finalise STP, lock the books, prepare for tax agent, generate the FY pack.
Build a course launch plan
Plans a 60-day course launch from announcement to first cohort opening.
Quiz / assessment design agent
Builds a free quiz that segments your audience and routes each result to a different paid offer.
Build a Data Processing Agreement (DPA)
Drafts a Data Processing Agreement for B2B customers that meets GDPR + AU expectations.
Build a Privacy Policy (AU)
Drafts a Privacy Policy for an AU SaaS that meets Privacy Act 1988 + global expectations.
Build Xero bank rules from your transaction patterns
Auto-categorise 80% of your Xero bank feed by designing the right bank rules — paste a sample, get a Xero-ready rule set.
Design a chart of accounts for a service business
Builds a clean, ATO-aligned chart of accounts for an Australian service business — collapsed enough to actually use, structured enough to scale.
Build an AU R&D Tax Incentive eligibility check
Checks whether a startup's activities qualify for the AU R&D Tax Incentive.
Build a grant funding plan (AU)
Identifies AU government grants a startup may be eligible for and the application strategy.
Performance audit for an underperforming campaign
Run a structured audit on a campaign that's missed its targets, with the conclusion the team needs to hear.
Workflow: BAS prep (AU quarterly)
Runs the quarterly BAS preparation for an AU small business.
Workflow: CRM data hygiene weekly cleanup
Weekly automated cleanup of CRM data — deduplication, missing fields, stale records.
Build a podcast video setup
Designs a podcast video setup with cameras, lighting, audio, and remote-guest workflow.
Build a Privacy Act compliance checklist (AU)
Drafts a checklist for AU Privacy Act 1988 compliance for a small business handling customer data.
Build a tax planning checklist (AU)
Provides an end-of-year tax planning checklist for an Australian small business.