"You missed out" email to underbidder
Sent to the underbidder shortly after auction or sale. Acknowledges the disappointment, offers to help them on the next one.
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Updates live as you typeWrite an email to a buyer who came second on a property — they bid hard but didn't win.
Property address: {{address}}
Underbidder first name: {{first_name}}
Final sale price: {{sale_price}}
Their final bid / offer: {{their_bid}}
What I noticed about them through the campaign (e.g. came to 3 opens, made 2 offers): {{their_engagement}}
My ongoing role with them (yes, want to stay in touch / no, just polite close): Yes — strong fit, want to find them another
Write 90-130 words. Warm and human, not transactional. Acknowledge it stings to come close and miss. Be honest about why they missed (briefly — usually price). If we want to stay in touch, signal that and reference their engagement. If not, gracious close. Don't say 'better luck next time' — too flippant. End with a line about reaching out if they want help finding the next one.
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