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Open inspection follow-up email

Personal follow-up after a buyer attended your open home. Acknowledges they came, asks the right questions, doesn't push.

Vendor weekly update report

Weekly written update for vendors during a campaign. Honest about traffic and feedback, professional tone, no spin.

Reply to a low-ball offer

Polite, firm response to a buyer who came in well below asking. Doesn't burn the bridge, leaves the door open, signals where the line is.

Listing copy from a property brief

Turn a few notes about a property into a 250-word real estate listing that highlights what matters and skips the cliches.

Open home reminder SMS

Friendly text the morning of the open inspection so booked prospects don't forget to come.

#marketing

New listing announcement — Instagram caption

Punchy Instagram post for a freshly-listed property. Doesn't sound like a brochure.

Auction day — what to expect (vendor email)

Sent to vendors the day before auction. Calms nerves, sets expectations, makes them feel held.

"You missed out" email to underbidder

Sent to the underbidder shortly after auction or sale. Acknowledges the disappointment, offers to help them on the next one.

Vendor weekly update — slow week version

Honest update when the campaign has had a quiet week. Doesn't spin, gives the vendor real signal and a concrete plan.

Settlement reminder for buyer

Reminder email a week before settlement covering the practical to-dos: utilities, insurance, key handover, final inspection.