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Auction day — what to expect (vendor email)

Sent to vendors the day before auction. Calms nerves, sets expectations, makes them feel held.

rach_maeve1 May 2026
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Write an email to my vendors the day before their property auction.

Property address: {{address}}
Auction time: {{auction_time}}
Reserve / vendor's bottom line (don't include exact figure in email — speak to it generally): {{reserve_strategy}}
Number of registered bidders so far: {{bidders}}
My assessment of the day (likely range, mood, what to expect): {{assessment}}
Where they should be on the day (at home / on-site / off-site): Wherever feels right — open

Write 180-230 words. Warm, calming, professional. Acknowledge the nerves are normal. Walk through how the day will run (time + flow). Explain what their role is (mostly: trust the process, be available by phone). Reference the bidder pool + my assessment without making promises. End with 'I'll call you 30 min before with the final pre-auction read.'

Return just the email body.
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