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Group programme launch announcement (Instagram)

Post announcing a new cohort or programme launch. Doesn't sound like a sales post — sounds like a person sharing something they care about.

rach_maeve1 May 2026
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Write an Instagram post announcing a new group programme cohort.

Programme name: {{name}}
Who it's for (specific): {{audience}}
The one outcome that matters most: {{outcome}}
Duration + format: {{format}}
Number of spots + price: {{spots_price}}
Doors open / close dates: {{dates}}
Link to apply or learn more: {{link}}

Write 120-180 words. Casual, like a real person posting about something they made and care about. NOT 'I'm SO excited to announce...'. Open with something honest or specific (e.g. 'Doors are open for the third cohort. Each one teaches me something I didn't know about doing this work.').

Middle: who it's for + what the outcome is + how it works. Be human about who it's NOT for too.

Close: doors open dates + the link instruction (e.g. 'link in bio' or 'DM for the application form').

No emojis at the start. Max 2 emojis through the post. List 5-7 hashtags at the end.

Return the caption + hashtag line.
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