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Write menu descriptions that sell the dish
Menu lines that make people order - honest, specific, appetising - without a single 'nestled', 'drizzled' or 'symphony of flavours'.
Plan the week's jobs and tell everyone once
Turns your job list into a weekly schedule that makes sense on the road - plus the confirmation text for every customer and the run sheet for every tradie, in one go.
Welcome email for a new client
Sent the moment someone signs up. Sets expectations, says what's next, makes them feel like they made the right call.
Cold pitch / new business email
80-100 word email to a prospect you've never spoken to. Specific, non-salesy, makes saying yes easy.
AI Copywriter
The senior copy chief who makes you cut your own filler. Reads your draft, tells you what to kill, then rewrites the rest.
"Running late, here's the new ETA" SMS
Short customer-friendly text when you're running late to a job. Doesn't make excuses, gives a real new arrival window.
Reply to an enquiry so it becomes a booking
The fast, warm reply to a booking enquiry that answers the question, adds the one detail that sells the visit, and makes saying yes effortless.
Pre-arrival message that lifts the visit
The note guests get before they arrive - practical details plus one touch of anticipation - that makes the visit start before they walk in.
Send a vendor their marketing costs summary
An itemised, no-surprises summary of what was spent on a campaign and what it achieved - the email that makes the invoice feel fair.
Local marketing content month agent
Plans a month of social, email, and database content for one suburb you farm — plus the prompts I need to make each piece.
Deep Research: AU market sizing for my service area
Deep Research sizes an AU market for your service in a specific geography with explicit maths, confidence ratings per assumption, and a sanity check on what would make the number wrong.
Build a 'how we make decisions' doc
Drafts a 'how we make decisions' doc covering decision rights, formats, and one-way doors.
Tradie testimonial-style video from a real transcript in Higgsfield
A documentary-style tradie testimonial video from a real transcript in Higgsfield. Handheld medium shot, practical lighting, B-roll cutaways, 9:16 vertical export, and a checklist of 3 things that would make it look fake.
Build a Make.com scenario from a plain-English flow
Take a plain-English flow, get a step-by-step Make.com scenario plan with the exact modules, mappings, and error-handler placement.
Write product Hunt launch post
Drafts an on-brand Product Hunt launch post with maker comment and supporting content.
Pre-arrival email 3 days before the booking
Sent 3 days out: builds excitement, confirms the practical bits (arrival time, parking, dress code, dietary), and asks the one question that lets you make the stay better.
Post-visit thank you with a soft review ask
Day-after thank-you email or SMS that doesn't feel like an autoresponder. Mentions one specific thing about their visit, then makes the review ask feel like a favour rather than a chore.
Recovery message when something went wrong
For the guest who had a hiccup mid-stay or mid-meal. Owns the issue, says what you're doing about it, makes a concrete gesture, opens the door for them to come back.
Write a photography direction document
Subject, composition, lighting, treatment. The brief that makes our photos look like ours.
Build an automation workflow (Zapier/Make)
Designs an automation workflow with triggers, actions, and error handling.
Build a research repository
Designs a research repository structure that makes findings discoverable + actionable.
Auction day — what to expect (vendor email)
Sent to vendors the day before auction. Calms nerves, sets expectations, makes them feel held.
LTV-to-CAC ratio interrogation
Interrogate the LTV:CAC ratio for the assumptions hiding inside the number, before the board makes a decision based on it.
Seasonal menu launch email to regulars
A new-season menu launch email aimed at regulars — makes them feel first, names the three hero dishes, reassures on the favourites, includes a single chef quote. Goes out before the social push.
Booking confirmation that reduces no-shows
A confirmation message that is warm, short, and includes the prep info that makes clients show up on time and ready.
Apology email when something went wrong
Service-recovery email after a stuff-up. Owns the mistake, says what you're doing about it, offers something to make it right.
LinkedIn explainer — make a complex topic plain
A LinkedIn post that takes a complex topic and makes it plain — the kind of explainer that gets bookmarked and earns referrals. Hook + misconception + clear answer + action.
Build a 'no list' (things to stop doing)
Drafts a personal 'no list' — the things to stop doing to make room for what matters.
Find what your competitors can't honestly claim
Find the claims your competitors literally can't make about themselves without looking dishonest — then build your positioning around that gap.
TVC brief for a digital-only campaign
Write the TVC-style brief that forces digital teams to make one big idea, even when there's no TV money.
Podcast host-read brief
Write a podcast host-read brief that gives the host enough rope to make it sound like them, not a script.
Run a make-vs-buy analysis
Helps decide whether to build internally, buy from a vendor, or use an open-source tool.
Cultural moment positioning
Pick the cultural moment the brand should claim, and the angle that makes it earn that ground.
Build a 'how to be useful in 1:1s' guide for direct reports
Drafts a guide for direct reports on how to make 1:1s with their manager genuinely useful.
Blog intro that doesn't sound AI-written
Rewrites a blog intro so it doesn't sound AI-generated. Two options — story-led + contrarian — with the AI tells called out and a "what makes it sound human" note.
Build an executive summary of a long doc
Drafts a one-page executive summary of a long document for a busy decision-maker.
Appraisal-to-listing pitch agent
Turns a property brief and recent sales into a full pre-list pitch — what makes the place stand out, suggested price strategy, marketing plan, and the objections the vendor is likely to raise.
Inventory and margin review agent for online sellers
A true-margin review for online sellers: per-product margin including fees and ads, the loss-maker list, slow-mover flag, three actions, and the one metric to track monthly.
Build a venture debt evaluation
Evaluates whether venture debt makes sense and on what terms.