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Ad creative testing agent
Builds a structured ad-test framework for a campaign — hooks, hero shots, CTAs — and the report card I'll fill in after 7 days.
Build an 'AB test results to action' protocol
Converts an A/B test result into a deployment + learning action plan.
Build a tree test for IA
Designs a tree test to validate information architecture decisions.
Build a 'unmoderated usability test' design
Designs an unmoderated remote usability test that scales without losing depth.
Build a 'first click' test
Designs a first-click test to validate the discoverability of UI elements.
Run a multivariate test
Designs a multivariate test where multiple elements vary at once.
Design an A/B test
Designs an A/B test with hypothesis, variants, primary metric, and decision rules.
Run a usability test session
Drafts a usability test script that surfaces real friction without leading participants.
Generate landing page hypothesis tests
Suggests ten A/B tests for a landing page with hypothesis, expected lift, and effort scoring.
Write a Meta ad creative test plan
Builds a 3x3 ad test matrix with hooks, angles, and creative formats for Meta Ads.
Stress-test an identity in mono, small, embossed and in print
Does it work on a 16x16 favicon? On a black tee? In B/W faxed paperwork? Run the tests.
Stress-test your brand values so they're not aspirational fluff
Take your draft values and break them. What's left is what your brand actually stands for.
Audience x creative x offer matrix testing
Design a 3x3x3 testing matrix that finds the winning combination without running 27 simultaneous tests.
Creative testing roadmap
Build the next 90 days of creative tests, structured by hypothesis - not 'let's try a new ad'.
Hero idea pressure-test
Stress-test a hero campaign idea against the questions a senior planner would ask before signing it off.