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Annual pricing review check
Walks you through an annual pricing review without spiralling: are you charging your worth, what to raise, what to leave, how to tell customers without losing them.
Build a 'we're pivoting' announcement
Drafts a pivot announcement to team, customers, and investors that maintains trust.
Raise your prices without losing customers
The price increase letter for any small business - what is changing, the honest why, fair notice, and the confident tone that keeps customers with you.
Tell a customer you are running late or need to reschedule
The running-late text and the reschedule call-script that keep customers on side - honest, early, and with the new time locked before you hang up.
SMS promo to your customer list that doesn't feel like spam
One text to your past customers that books work without burning goodwill - includes the compliance bits.
Answer customer questions on your Google Business Profile
Drafts clear answers to the questions customers ask in the GBP Q&A section, so the answer sells for you while you're on the tools.
Win-back email to past customers (seasonal reminder)
Emails your old customer list with a seasonal reason to book you again - the cheapest leads you'll ever get.
Referral program message for happy customers
The message you send after a good job that turns one happy customer into two or three - with the incentive framed right.
Write a sales-to-CSM handoff
Drafts a structured sales-to-CSM handoff document so customers don't repeat themselves.
Run a longitudinal customer study
Designs a longitudinal study tracking the same customers over time.
Build a 'feedback loop closure' practice
Practices closing the loop with customers + team after research.
Build a 'churned customer interview'
Designs an interview script for customers who recently cancelled — get the real why.
Annual pricing review check
Walks you through an annual pricing review without spiralling: are you charging your worth, what to raise, what to leave, how to tell customers without losing them.
Build a 'we're pivoting' announcement
Drafts a pivot announcement to team, customers, and investors that maintains trust.
Write a survey to learn from churned customers
Builds a churn survey that surfaces real reasons customers leave without bias.
Write a 'we're raising prices' email
Drafts a transparent price-increase email to existing customers that retains trust.
Post-purchase magic-moment map
Find the exact moment customers fall in love with the product, so the whole campaign can chase that feeling.
End-of-financial-year customer thank-you with referral ask
Sent to past customers around June/July. Thanks them, mentions you're booking the next financial year, asks for referrals.
Customer reactivation agent
Pulls past customers who haven't been seen in 12+ months, segments them by job type, drafts personalised reactivation messages tailored to each segment.
Pricing review agent (annual)
Once-a-year deep dive on whether your pricing is keeping up. Compares your rates to market, models a price-rise scenario, drafts the announcement to existing customers.
Competitor customer poaching map
Find where unhappy customers of your competitors vent, then build a switching message that meets them there.
Workflow: 'first 100 customers' founder-led GTM
Founder-led playbook for getting from 0 to first 100 customers without paid ads.
Brand manifesto draft
Draft a brand manifesto that customers could read aloud without cringing - no false poetry, no purpose theatre.
Rate increase letter to existing customers
Drafts the rate increase email that doesn't apologise to death. Explains why, gives notice, offers a small loyalty option for the long-timers.
Workflow: customer renewal campaign
Runs the renewal campaign for a cohort of customers approaching contract end.
Win-back email for lapsed customers (90+ days)
Klaviyo / Shopify-Email-ready win-back for customers who haven't bought in 90+ days. Subject options + preview text + body + PS — paste straight in.
Workflow: churn-risk early warning + save plays
Identifies at-risk customers from usage signals and triggers tailored save plays.
Build a brand 'this is us' video script
Drafts a 90-second 'this is us' brand video script with founders, customers, and craft moments.
Workflow: monthly customer expansion campaign
Runs a monthly expansion campaign for customers showing growth signals.
Cohort retention analysis
Run a cohort retention analysis that tells you which acquisition channel is buying you customers worth keeping.
Carrier delay update — proactive group email
A proactive batch email when a carrier delay hits — tells customers before they ask, explains in plain English, gives a revised ETA + tracking link + apology offer. Beats the inbox flood.
Run a 'jobs to be done' workshop
Designs a JTBD workshop with the team to articulate the jobs customers hire your product for.
Write a 'why we're raising prices' email
Drafts a transparent price-increase email that retains customers and explains the value clearly.
Write 5 'win-back' email subject lines
Generates five win-back subject lines designed to revive lapsed customers.
Thank-you message after a sale (that doesn't feel like spam)
Short, personal thank-you for after-sale follow-up. Builds repeat customers without sounding like a marketing email.
Real-time X listening on what AU customers are saying
Live X social listening through Grok. Surfaces recent posts, themes, reply opportunities, and one contrarian signal so you know what your market is actually saying today.
Write a brand story
Tells the founder origin story in a way that builds emotional connection with customers.
Decide whether to kill, sunset or save a product line
The framework for the hardest call - when to stop building and tell customers it's ending.
Build a sub-processor list page
Drafts a public sub-processor list page for transparency with B2B customers.
Write a competitor switching campaign
Plans a campaign to win customers away from a specific competitor with messaging and incentives.
Strategic narrative for hiring
Rewrite the brand story for the people you want to hire, not the customers you want to convert.
Claim-stripping and saturation audit
Audit which claims are saturated across the category, so you stop saying things customers stopped hearing.
Define a brand promise you can actually keep
The thing customers can rely on every single time. Specific enough to be a contract.
Write a brand manifesto
Drafts a brand manifesto that rallies customers and team around what the brand stands for.
Build a top 10 customer review
Reviews the top 10 customers quarterly with risk, expansion, and advocacy plays per account.
Write a customer welcome video script
Drafts a 60-second welcome video script that activates new customers fast.
Build an acquisition target list
Builds a target list of potential acquisitions to grow capability, customers, or revenue.
Workflow: customer health scoring + expansion play
Identifies customers showing expansion signals + triggers tailored expansion outreach.
Plan a 'mini-documentary' series
Plans a mini-documentary series of 4 episodes telling brand stories through customers.
Build a Data Processing Agreement (DPA)
Drafts a Data Processing Agreement for B2B customers that meets GDPR + AU expectations.
Build a customer prepayment strategy
Designs incentives to convert customers to annual prepay for cash flow benefit.