Copilot mines a Teams channel for recurring questions and builds a real FAQ with synthesised answers, owners, source links, and a list of unanswered questions to assign.

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Claude

#research

Design an A/B test

Designs an A/B test with hypothesis, variants, primary metric, and decision rules.

Workflow: weekly customer interview synthesis

Synthesises the week's customer interviews into a single team-facing insights post.

Creative testing roadmap

Build the next 90 days of creative tests, structured by hypothesis - not 'let's try a new ad'.

Synthesise interview transcripts

Synthesises multiple interview transcripts into themes, quotes, and recommendations.

Develop a brand POV on the industry's direction

Your strategic take on where the industry is heading. The thesis that gives every campaign a backbone.

Customer interview synthesis

Compress raw interview transcripts into the patterns, contradictions, and one insight worth briefing a campaign on.

Run jobs-to-be-done interviews and synthesise the findings

Real JTBD interviews, not surveys. With the question structure and the synthesis framework.

Define an MVP that's actually minimum and actually viable

Not a feature dump. The smallest thing that proves the thesis. With cut criteria.

Build a 'state of the field' research synthesis

Synthesises the state of a field across multiple sources for a non-expert audience.

Build a 'how to brief AI for research synthesis' template

Drafts a template for briefing AI to help synthesise research data without losing nuance.

Build a research synthesis from many sources

Synthesises research findings from many sources into a single canonical view.

Workflow: weekly digest synthesis

Compiles a weekly external + internal digest from many sources for the team.

Build a brand film concept

Designs a 3–5 minute brand film concept with thesis, structure, and visual approach.

Workflow: '5 customer calls per week' system

Sets up the discipline of 5 customer calls per week + the synthesis routine.

Run a pricing experiment

Designs a pricing experiment with hypothesis, variants, sample size, and decision rules.

Generate landing page hypothesis tests

Suggests ten A/B tests for a landing page with hypothesis, expected lift, and effort scoring.

Build research personas from data

Synthesises research data into 3–4 personas with goals, pains, and behavioural patterns.

Build a 'discovery vs validation' research framework

Distinguishes discovery research (open-ended) from validation research (test a hypothesis).

Compare 3 articles on the same topic

Synthesises 3 articles on a topic, identifying agreements, disagreements, and gaps.

Synthesise customer feedback

Synthesises customer feedback (reviews, surveys, interviews) into themes and recommendations.

Build a 'red team' for a hypothesis

Red-teams a hypothesis or strategy by attacking the assumptions before commitment.

Workflow: 'voice of customer' weekly synthesis

Synthesises the week's voice-of-customer signals into a single internal Slack post.

Workflow: customer feedback synthesiser

Synthesises customer feedback from multiple sources into themes, insights, and recommended actions.

Run a 'voice of the customer' synthesis

Synthesises customer signals from multiple sources into one voice-of-customer view.

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