The Library
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First appointment - what to expect email
The email that takes the nerves out of a first appointment - what will happen, what to bring, what to wear, how long it takes, and what it costs.
New client welcome email
Sent after a new client books. Sets expectations, tells them what to bring, what to expect, where to park.
Post-session what to expect handout
After-session handout: what they might feel tonight and tomorrow, what to do about it, and when normal soreness crosses into something to call you about.
First-visit prep email — what to expect
A "first visit" email that takes the nerves out. Walks the new client through exactly what happens, what to bring, where to park — so they show up relaxed and on time.
Auction day — what to expect (vendor email)
Sent to vendors the day before auction. Calms nerves, sets expectations, makes them feel held.