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First-visit prep email — what to expect

A "first visit" email that takes the nerves out. Walks the new client through exactly what happens, what to bring, where to park — so they show up relaxed and on time.

rach_maeve8 May 2026
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A brand-new client just booked in for the first time. They're probably nervous or unsure what to expect. Help me write a "what to expect on your first visit" email.

Client first name: {{first_name}}
Service booked: {{service}}
Date + time: {{when}}
Address + parking / public transport tips: {{location}}
What to wear / bring: {{what_to_bring}}
Walking through what happens: {{what_happens}} (e.g. 'Bec will do a 10-min consult, then 50-min cut + style. Tea or coffee on arrival.')
Anything they need to fill in beforehand (forms, intake, photos): {{prep_required}}
How long it'll take in total: {{total_duration}}
Cancellation policy in plain English: {{cancellation_policy}}

Write a warm, structured email (180–220 words).
- Subject: "Your first visit at {{business_name}} — what to expect"
- Open: warm welcome, name, day/time/service confirmed.
- Sections in this order: Getting there, What to bring/wear, What'll happen, Anything to do beforehand.
- Close with: "Any nerves or questions, reply to this email — it comes straight to me."
- Sign-off as {{practitioner}} or {{business_name}}.

Friendly, no jargon. AU English. Don't say "we look forward to pampering you".
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