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Repeat no-show — final-notice message (warm but firm)
After 2-3 no-shows, the message that switches a client to prepayment without burning the relationship. Names the pattern, sets the new boundary, gives them an exit if it doesn't suit.
First-visit prep email — what to expect
A "first visit" email that takes the nerves out. Walks the new client through exactly what happens, what to bring, where to park — so they show up relaxed and on time.
Annual price-rise heads-up email
A clear, warm heads-up email when you put prices up. Names the why without complaining, names the date, locks in the existing-booking promise.
Categorise mobile + in-salon income for the BAS
BAS-ready categorisation that splits mobile vs in-salon appointments, applies ATO cents-per-km vehicle deduction against the mobile side, and gives a margin snapshot per channel.
Rebooking nudge — gentle, not salesy
A short SMS or email to a regular who is overdue for their usual booking. Recalls them without sounding desperate.
Booking confirmation that reduces no-shows
A confirmation message that is warm, short, and includes the prep info that makes clients show up on time and ready.
Birthday rebooking offer (warm, not spammy)
Use the birthday window as an anchor for a recall. Service-specific gift, two slots to choose from, no guilt-trip about how long it's been.
Polite no-show follow-up SMS
An SMS to a client who did not show. Doesn't shame them, names the missed-fee policy if it applies, and books them in again.