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Polite no-show follow-up SMS

An SMS to a client who did not show. Doesn't shame them, names the missed-fee policy if it applies, and books them in again.

rach_maeve7 May 2026
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A client just did not show up to their appointment. Help me draft a follow-up text/SMS.

Client first name: {{first_name}}
What the appointment was for: {{appointment_type}}
My missed-appointment policy: {{policy}}
Whether to apply the fee this time: {{apply_fee}}
Next available slots I can offer: {{next_slots}}

Write an SMS-length message (max 240 characters, can be 2 messages if needed).
- Friendly, not chiding. Assume the no-show was unintentional.
- State the policy outcome plainly (no fee / fee will apply / waiving this time).
- Offer 1–2 specific reschedule slots.
- Sign-off as {{my_name}} from {{business_name}}.

AU English. No emojis.
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