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Birthday rebooking offer (warm, not spammy)

Use the birthday window as an anchor for a recall. Service-specific gift, two slots to choose from, no guilt-trip about how long it's been.

rach_maeve8 May 2026
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A regular client has a birthday coming up. They haven't booked in for a while and the birthday is the perfect anchor to nudge them back. Help me draft an SMS or short email.

Client first name: {{first_name}}
Their birthday: {{birthday}}
Last service they had: {{last_service}}
Last visit: {{last_visit}}
Birthday offer / treat: {{offer}} (e.g. 'complimentary glass of bubbles + a 15-min head massage', '20% off any service in your birthday week')
What I'd love them to book: {{book_what}}
Available slots in their birthday week: {{slots}}
Whether they've had this offer before: {{repeat_offer}}

Write a 70–90 word SMS or short email.
- Open: "Happy birthday week, {{first_name}}!"
- Acknowledge it's been a bit since they came in WITHOUT making them feel guilty.
- Name the offer specifically + the eligibility window (their birthday week).
- Offer 1–2 specific slots they can confirm by replying.
- Close warmly. Sign-off as {{my_name}} from {{business_name}}.

AU English. No "we've missed you!". No emoji walls.
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birthdayrebookingrecalloffersalonclinic

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