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Annual price-rise heads-up email

A clear, warm heads-up email when you put prices up. Names the why without complaining, names the date, locks in the existing-booking promise.

rach_maeve8 May 2026
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I'm putting prices up this year and want to email existing clients ahead of time so it doesn't hit them at the chair / table.

Business: {{business_name}}
Service area: {{service_type}} (e.g. hairdressing, massage therapy, dog grooming)
Increase amount: {{increase}} (e.g. '$5 across the board', 'about 6%', '$10 on colour services only')
When the new prices kick in: {{effective_date}}
Why I'm putting them up (be honest): {{why}}
What's NOT changing: {{what_stays}} (e.g. 'cancellation policy, loyalty rewards, package pricing for existing 10-visit packs')
Anything I want to thank them for: {{thanks}}

Write a 130–160 word email.
- Subject: "A heads-up about pricing at {{business_name}}"
- Open: warm thanks for being a client.
- One paragraph on what's changing + when, plainly.
- One paragraph on why — supplier costs, wage rises, training — without complaining.
- One sentence on what's NOT changing.
- Close: "If you've got a booking already locked in before {{effective_date}}, you'll pay the existing price."
- Sign-off as {{my_name}}.

Warm, confident, no apology spiral. AU English.
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