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Translate a creative concept for a non-creative client
Explain a creative concept to a client who isn't a designer — strip the jargon, use their language, end with the one question that moves the project forward.
Plain-English engagement letter cover note
A plain-English cover note that goes ABOVE the formal engagement letter — translates the clauses into what the client's actually agreeing to, names the out-of-scope limits, invites questions before signing.
Workflow: customer interview research → product backlog
Translates customer interview themes into prioritised product backlog items.
Workflow: customer interview → product positioning
Translates customer interviews into refined product positioning.
Build a 'research insights to OKRs' protocol
Translates a quarter of research insights into the org's next-quarter OKRs.
Behavioural truths from a quant data set
Translate dry quant data into the human behavioural truths a creative team can actually brief against.
Workflow: 'turn customer feedback into product backlog'
Translates customer feedback (any source) into prioritised backlog items.
Build a 'research findings sales enablement'
Translates research findings into sales enablement assets.
Translate corporate-speak to human
Rewrites corporate communication into plain, human language people actually want to read.
Search behaviour decoder
Translate keyword data into the human story behind the search bar, so SEO and paid copy stop sounding like robots.
Translate a complex topic into plain language
Translates a complex or technical topic into plain language for a general audience.