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Jobs-to-be-done interview script
Generate a JTBD interview guide built around the four forces, so you actually surface the switch story.
Run jobs-to-be-done interviews and synthesise the findings
Real JTBD interviews, not surveys. With the question structure and the synthesis framework.
Strategic narrative for partnerships
Tell the brand story in the way that earns a yes from a partner who didn't ask for the deck.
Run a JTBD switch interview
Drafts a switch interview script that surfaces the actual trigger for buying a new product.
Run a 'jobs to be done' workshop
Designs a JTBD workshop with the team to articulate the jobs customers hire your product for.
Write a job-to-be-done positioning statement
Drafts a JTBD-style positioning statement that reframes the product around the customer's job.
Competitor partnership deconstruction
Reverse-engineer the strategic logic of a competitor's biggest partnership, and find the partner they wish they'd locked up.