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Build a 'protect Friday afternoon' team rule
Drafts a team-wide rule that protects Friday afternoons from new urgency.
Build a 'minimum viable system' rule
Establishes the rule of starting with the simplest possible system, then earning complexity.
Build an 'always have a side project' rule
Argues for and structures a side project that's purely for joy, not money.
Build an iconography rules doc
Drafts iconography rules (style, weight, colour, sizing) for use across a product or brand.
Build Xero bank rules from your transaction patterns
Auto-categorise 80% of your Xero bank feed by designing the right bank rules — paste a sample, get a Xero-ready rule set.
Set AI image generation house rules for Midjourney and DALL-E
Prompt templates, style anchors, and edit rules so AI-generated brand images stay consistent.
Define iconography rules and a starter icon set
Stroke, corner radius, scale, spacing. Plus a 24-icon starter set with naming convention.
Build a brand personality charter with behavioural rules
Personality traits with verbs attached. Not 'we are friendly' - the things friendly actually does on Tuesday.
The scale rule for paid social
Define when to add budget to a winning ad without burning it through fatigue or audience exhaustion.
Creative kill rule for Meta and TikTok ads
Define the kill rule for an underperforming ad - so you stop bleeding budget on creatives that already lost.