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Write a job offer letter
Drafts a clear, warm job offer letter covering comp, equity, start date, and conditions.
Write an SEO redirect plan
Plans a 301 redirect strategy when migrating or restructuring a site to preserve SEO equity.
Write a founder transition plan
Plans the transition out of a founder/CEO role to a successor with handover and equity.
Write a 'rebrand announcement' campaign
Plans the announcement campaign for a brand refresh or full rebrand without losing equity.
Build a startup advisory board structure
Designs an advisory board with roles, equity, cadence, and value exchange.
Brief a visual identity refresh (not a full rebrand)
The middle ground - keep equity, modernise drift. With scope, exclusions, and acceptance criteria.
Build an equity compensation memo
Drafts a memo explaining an equity offer to a candidate or employee.
Build a compensation review process
Designs the annual compensation review process — bands, increases, equity refresh.