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#productivity

Build an 'options 101' employee explainer

Drafts a plain-language explainer for employees granted options for the first time.

#productivity

Build an 'ESS quick guide' for AU startups

Drafts a plain-language guide to AU's Employee Share Scheme rules.

ChatGPT

Write a job offer letter

Drafts a clear, warm job offer letter covering comp, equity, start date, and conditions.

#marketing

Write an SEO redirect plan

Plans a 301 redirect strategy when migrating or restructuring a site to preserve SEO equity.

Write a founder transition plan

Plans the transition out of a founder/CEO role to a successor with handover and equity.

#marketing

Write a 'rebrand announcement' campaign

Plans the announcement campaign for a brand refresh or full rebrand without losing equity.

Build a startup advisory board structure

Designs an advisory board with roles, equity, cadence, and value exchange.

#branding

Brief a visual identity refresh (not a full rebrand)

The middle ground - keep equity, modernise drift. With scope, exclusions, and acceptance criteria.

Build an equity compensation memo

Drafts a memo explaining an equity offer to a candidate or employee.

#productivity

Build a compensation review process

Designs the annual compensation review process — bands, increases, equity refresh.

Build a cap table

Builds a cap table tracking founders, options, SAFEs, and priced rounds.