The Library
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Product description that actually sells
Three lengths of copy (one-liner, 30 words, 80 words) for any product page. Hooks on the buyer's job-to-be-done, not features.
Monthly Shopify revenue readout
Turns last month's Shopify data into a 1-page readout: what mattered, what to fix, what to ask next.
Bundle / multi-pack page copy
Page copy for a multi-pack or bundle. Hooks on the use-case (not the saving) and proves the bundle is more than just a price stack.
Bundle description that justifies the bundle price
Bundle copy that justifies the discount by leading with the occasion and what the items unlock together, then surfaces the saving as the reward — not the lead.
Win-back email for lapsed customers (90+ days)
Klaviyo / Shopify-Email-ready win-back for customers who haven't bought in 90+ days. Subject options + preview text + body + PS — paste straight in.
Refund request — fast, empathetic reply
A two-paragraph reply that approves (or explains) the refund without making the customer feel like a problem. Saves both sides time.
Product description from a spec sheet
Turn a manufacturer spec sheet into a headline + description + spec block that's buyer-led, not feature-led. Hero feature first, outcomes over jargon, specs tucked below.
Categorise a month of Shopify transactions for the BAS
Drop in a month of Shopify transactions and get a BAS-ready categorisation table — category, GST status, notes, totals, and flagged items for your bookkeeper.