The Library
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Course / programme description for a landing page
200-word landing page block describing your programme — outcomes, format, who it's for, what it costs. No hype.
Send a vendor their marketing costs summary
An itemised, no-surprises summary of what was spent on a campaign and what it achieved - the email that makes the invoice feel fair.
Chase an unpaid advertising bill
A three-message sequence for a vendor who has not paid their marketing costs - friendly reminder, firmer follow-up, and the final notice that stays professional.
Explain your fees before the listing
The plain-English breakdown of commission, marketing and any other costs a vendor will pay - so the money conversation happens once, clearly, up front.
How much each channel costs you per new customer (CAC by channel)
Work out how much each marketing channel is costing you per new customer — and where to put more or less budget.