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Check a listing for risky wording
Reads your listing copy the way a regulator would - flags price wording, big claims and anything that could come back to bite you, and suggests safer lines that still sell.
Build a critical thinking framework for analysing claims
Provides a framework for evaluating claims (in research, marketing, or media) for credibility.
Add specificity to vague writing
Identifies vague claims and replaces them with specific facts, numbers, or examples.
Add concrete examples to abstract claims
Identifies abstract claims in a piece and adds concrete examples that illustrate them.
Find what your competitors can't honestly claim
Find the claims your competitors literally can't make about themselves without looking dishonest — then build your positioning around that gap.
Claim-stripping and saturation audit
Audit which claims are saturated across the category, so you stop saying things customers stopped hearing.