The Library
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Workflow: weekly product analytics review
Reviews weekly product analytics + recommends product changes.
Marketing report agent
Turns a month of raw analytics into a 1-page report — what worked, what didn't, what to change next month, in plain English.
Monthly Shopify revenue readout
Turns last month's Shopify data into a 1-page readout: what mattered, what to fix, what to ask next.
Review your product analytics and prune what to ignore
Most products track too much. The 8 metrics that matter, the 30 to ignore, and what to instrument next.
Run an employee engagement survey
Designs an employee engagement survey with the right questions and analysis approach.
Define your activation metric - the 'aha moment' in one number
Find the single user action that best predicts whether they'll stick around — plus the steps to test if you've got the right one.
Build a privacy-friendly analytics setup
Sets up analytics that respects privacy + reduces consent fatigue.
Build a self-serve analytics culture
Plans the shift from analyst-bottlenecked reporting to self-serve analytics.
Write a quarterly social media report
Drafts a quarterly social media performance report with insights and next-quarter recommendations.
How much each channel costs you per new customer (CAC by channel)
Work out how much each marketing channel is costing you per new customer — and where to put more or less budget.
Build an analytics review meeting agenda
Draft a recurring analytics review meeting agenda for the leadership team — what to walk through, in what order, and the questions worth asking.
Build an attribution model framework
Help a small marketing team pick an attribution model (how to credit which channel made the sale) that fits their tools and budget — without buying expensive software.
Write a marketing performance dashboard spec
Specifies the metrics, layout, and cadence for a weekly marketing performance dashboard.
Build a churn forensics report
Diagnoses churn root causes with cohort, segment, and reason analysis.
GA4 funnel drop-off finder
Walks the conversion funnel from visit to purchase and points to the biggest leak in plain English, no GA4 jargon.