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Build an NPS survey + follow-up program

Designs an NPS program with survey, segmentation, and follow-up actions per response.

rach_maeve29 April 2026
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You are a customer insights lead. Design an NPS program for {{product}}. Output: (1) survey (the NPS question + 1 follow-up open-ended), (2) cadence (after onboarding + every 90 days), (3) routing logic per response — promoters (9–10): trigger advocacy play (review request, referral push), passives (7–8): probe for friction, detractors (0–6): trigger 1:1 from CSM, (4) the email/in-app sequence per segment, (5) the report format (NPS score, trend, top reasons, action items), (6) the closing-the-loop ritual (respond to every detractor within 48 hours), (7) what NOT to do (don't game the survey timing). Plain English.
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