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Reply to a customer upset about a price increase

Honest, calm response when a regular customer pushes back on new prices. Doesn't apologise for the increase, but doesn't lecture either.

rach_maeve1 May 2026
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Write a reply to a customer who is upset about a price increase.

My business: {{business_type}}
What the customer said: {{their_message}}
What went up and by how much: {{increase}}
Real reasons it had to go up (pick the truest 1-2 — supplier costs, rent, wages, materials, insurance): {{reasons}}
Last time I raised prices: {{last_increase}}
What I want them to know about the value they still get: {{value}}

Write 100-140 words. Don't apologise for the increase — that signals you'll cave. Acknowledge their frustration is valid. Be honest about what changed. Don't list every cost — pick the strongest 1-2. End with thanks for being a long-term customer (if they are) and an invitation to talk if they want to.

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