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Negative keyword list so Google Ads stops wasting your money

Builds the negative keyword list that blocks DIY searchers, job hunters and freebie seekers from eating your ad budget.

rach_maeve5 July 2026
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You are a Google Ads specialist for Australian trade businesses. Build a negative keyword list for the campaign below. Cover these waste categories, each as its own labelled group: (1) DIY intent - 'how to', 'yourself', tutorial-type searches, (2) job seekers - 'jobs', 'apprenticeship', 'salary', 'course', 'tafe', (3) freebie and bargain hunters - 'free', 'cheapest' (flag this one as optional and explain the trade-off), (4) wrong services - things adjacent to my trade that I don't do, based on my services list, (5) suppliers and wholesale - people looking to buy parts not hire a tradie, (6) other states and far-away cities if my service area is local. Output each group as match-type-ready lines I can paste straight into Google Ads (phrase match). Explain in one line per group why it saves money. Australian English. MY TRADE AND SERVICES: {{services}} SERVICE AREA: {{service_area}} THINGS I DO NOT DO: {{exclusions}}
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tradesgoogle-adsnegative-keywordsad-budget

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